Fmcg Product Strategy
Fast-moving consumer goods, FMCG or consumer packaged goods are low cost that use to sell quickly, e.g. soft drinks, toiletries etc.
FMCG have a short shelf life, probably due to high consumer demand or may be due to short life of products itself. Products like meat, fruits and vegetables and dairy products, are highly perishable, then alcohol, pre-packaged foods, toiletries, chocolate, soft drinks, candies, and cleaning products, which have high shelf life.
FMCG products has relatively small profit margin, they are generally play on economies of scale.
Major players - market share
Few main players have been listed below
• Hindustan Unilever topped the list of 10 FMCG companies of India. It started way back in 1932 with head office based
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It was also supported by its huge distribution network and used to sell its products across India.
• ITC Limited is an Indian company which was founded in 1910 with its head office located in Kolkata. It is present in different verticals like Fast Moving Consumer Goods (FMCG), Paperboards, Hotels & Packaging, and Information Technology & Agri Business and is top producer of cigarette.
• Nestle is Switzerland based company that tops the list of FMCG companies of India based on net sales. Nestle deals in Food, dairy products and Coffee that has huge demand in India.
• Parle Agro is an Indian FMCG brand, head office located in Mumbai. It was started in 1984 and sells cold drinks under brand name Frooti, Appy etc.
• Amul is Gujarat based Indian FMCG Company. It was started in 1946 and mainly deals in milk food
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Top management includes Sri Acharya Balkrishna as MD, Swami Muktanad and Sri Ajay Kumar Arya as Board of Directors. The main objective of company is to produce Ayurvedic and herbal products along with lifesaving drugs. Producing quality products with low cost is not the only major focus company is having, they are also focused on getting patients rid of their disease. Also the company is focused to get rid of food produced with help of poisonous pesticides and chemical fertilizers by providing food that was produced by use of organic and natural manures. The company produces mineral and herbal products and imports majority of herbs in India from Himalayas of Nepal.
Patanjali is already having 12 successful units that include packaging of material and containers e.g. herbal cosmetics, flour mill, digestive unit etc. along with Tetra Pak and Fruit juice line. It is supported by 85,000 retail outlets present nationally and internationally.
Patanjali is the fastest growing FMCG Company in India. It is valued at 3,000 Rs Cr and expected to grow to 5,000 Rs Cr for the fiscal
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