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Fmcg Promotion Strategy

3200 Words13 Pages

INTRODUCTION

The Indian FMCG division, with a business sector size of US $ 25 billion (2007–08 retail deals), constitutes 2.15% for every penny of India's GDP.

• An entrenched dispersion system spread over six million retail outlets (counting two million in 5,160 towns and four million in 627,000 towns), low infiltration levels, low working expenses and rivalry between the sorted out and disorderly portions are key attributes of this division. Advertising may be the execution of financial exercises that runs the stream of items or administrations from maker towards the client. Advertising starts utilizing the ID of the particular need of customers and completions with fulfillment of this need. In showcasing a numerous exercises are completed. …show more content…

It has become very difficult to grow, stabilize and outshine in business performance. It is required to sway the attitude and behavior of buyers. A lot of promotional activities are needed. The leading companies are using different techniques for promotion. These are advertising, publicity, sales promotion, personal selling and packaging. These are serving the different objectives. Sales promotion is one of them and gives a great influence on customer buying behavior to increase sales in short term. It contributes to counterbalance the competition effect. To achieve the objective a strategy is needed for effective application of sales promotion. The contribution of sales promotion strategy is significant in present time to stay in business in competitive market. The importance of it attracted my attention to select this topic for research study. OBJECTIVES OF THE STUDY
The study of this topic has been undertaken with a number of objectives. Following are the objectives of this study:
(a) To understand the concept of promotion, methods of promotion in markets, sales promotion, need, objectives, importance in competitive situation, and relation with various promotional methods,
(b) To study the tools or techniques of sales promotion, impact on sales, parties involved in sales promotion, management of sales promotion measures, need for sales promotion SCOPE OF THE STUDY
The present study is restricted to the FMCG companies in Delhi. In this study we will determine the role of the statistical process control in selected FMCG

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