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Food Advertising

1254 Words6 Pages

In this article, the authors study the effects of food advertising on children’s food choices as well as on parental reactions toward them. Using a sample size of 75 children who were requested to watch a series of programs with embedded advertisements of healthy and less healthy fast food, they conclude that food ads may have an important effect on their food choices. According to the study results, children were more likely to choose the advertised item regardless of parental influence. I think that the authors use of 15 efficient citations and a definite statistical approach to get detailed results about the sample size as well as their awareness about the study limitations taking in consideration that the sample size is small, along with …show more content…

They collected data from 15 projective techniques and a collection of semi structured interviews with a sample size of 120 parents and 6 psychology and marketing experts all from the Middle East. The outcomes of the study show that the negative effects of advertising lead to social and behavior problems along with health issues in children. Furthermore, the authors point out in this article that television is the most prominent medium that advertisers use to promote food products to children. Therefore, it is important to know the impact of TV ads on the behavior and health of the children. I used this article in reason one of my argument essay to demonstrate that food ads with appealing themes through television are more attractive to children in the Middle East than other mediums since children pay more attention to what they see than to what they hear and they spend most of their time watching TV. Because this article focus on the Middle East, it is a great source to use in my subject …show more content…

The outcomes suggest that there is a direct positive correlation between food choices and food advertising. Besides, the research discusses the impact of healthy food ads on consumer behavior and buying habits. The author organized style and structure of presenting the study through identifiable steps and headings, the efficient use of citations from specialist, the comprehensive discussion of the themes and results, and the acknowledgment of the limitations of the study make her overall research logically effective. This research enhances my 1st counter argument by indicating that consumers are illogical in the food choices they make and they are not in total control over their purchasing decisions as well as their children’s food choices because food ads focus on immediate satisfaction and make it hard for consumers to resist buying the advertised

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