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Food And Tourism In The Philippines

769 Words4 Pages

The Philippines is known for its hospitality. Therefore, when it comes to the hospitality industry, businesses are expected to provide a good quality of service to their guests. But as new types of food and beverage establishments are emerging customers have been giving different reactions to it. Service quality has been regarded an antecedent of customer satisfaction (Kim, Hertzman, & Hwanng, 2010). One key factor in keeping customers in our industry is by providing them a good quality of service. In the study of Parasuraman, Zeithaml and Berry (1994) service quality can be assessed by comparing the expectations of customers against their perceptions of the actual service experience. That is, service quality is an outcome of the difference between service expectations and customer perceptions of actual service performance (Naik, Gantasala, & Prabhakar, 2010; Yesilada & Direktor, 2010). Customers want to feel that they are provided with the service that they paid for. …show more content…

One of which are the food parks which have sprouted all over the metro. The concept of food parks in the Philippines isn’t new to Filipinos. We have the local Dampa that has been around the metro for a long time. Food parks in the recent years has evolved to provide us new and unique culinary experience, with choices of flavors ranging from local to international, and different cuisines from all over the world. It was the year of food parks, with a variety of quick eats that is conveniently housed in one place that is really appealing because of its Instagram worthy

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