The bargain power of buyers in fast food industry is consider high due to there are too many fast foods located at everywhere nowadays. Buyers can choose which fast foods restaurant to go and which they more prefer to go. Therefore, Take-A-Box is unique compare to the others by providing healthy meals to the consumers. For instance, the most famous fast foods in Malaysia are McD and KFC, however both of this fast foods do not emphasized in healthy meals. Moreover, Subway only providing sandwiches.
(Amora,2010) Product promotion strategy is definitely a way to increase awareness of a new fast food restaurant in front of the public and bringing in new consumers that will increase sale. There are different variety of ways to promote a fast food restaurant. Depending on the objective, different methods are implement for different marketing
In America, there are a lot of brands of fast food are promoted, such as, McDonald 's, Kentucky Fried Chicken, Pizza Hut, Starbucks, Wallace, Taco Bell, Dicos and so on. The fast food refers to some food that they are able to prepare and provide for customers quickly. It usually can take by hand without any tableware. And you usually can take them away the restaurants. There is no doubt that it is so convenient that those people who want to save time to do other things.
Nowadays fast food is very popular around the world and many people especially the young like it very much. As a result, fast food has developed into an increasingly important industry in our economy. However, on the other hand, fast food is widely criticized by young and old alike. Besides, some people say that fast food is in lack of nutrition so it’s unhealthy while others consider that fast food can make people especially young children overweight. For me, the growth of fast food does more benefit than harm to the economy and people’s life.
As our goal is serving high-quality food at an acceptable value, general manager will work on this constantly. The first half year will be seen as an introduction process. Later one it is planned that further stores are built upon other crowded malls. There is a huge competitive environment in fast food restaurant and it is difficult to differentiate one fast food restaurant from another but we will do our best to be known as a successful fast food brand with innovative ideas. Gusto will enter to the fast food market which is already competed, but with the new kind of process and better fast food products are able to compete with the existing brands.
Fast food companies provide a variety of choice but with some commons: more meat and mostly all of the food is deep-fried. Rich and tasty menu easily attracts Vietnamese and gradually change their eating habits. Second, Vietnam has a young population which adapt quickly to the changes and willing to accept the differences (Hofstede, 2015). So it’s not difficult for a foreign firm to see Vietnam as a potential market and continue investing in it. Last but not least, it’s undeniable that Vietnamese consumers are obsessed with Western culture, life style and products.
When it comes to eating food nearly all people weigh the options of cooking, eating fast food, or buying processed food. This essay will analyze America 's decision to choose a lousy habitat a great habitat. Buying fast food rather than cooking a home cooked meal can be convenient and inexpensive for plenty of families in America. However, in the long run, their health can become an issue since fast food contains an abundant amount of unhealthy ingredients. Meanwhile, a home cooked meal contain fewer calories and help with countless of health issues.
• To keep on adding good employees from the fast food business to meet demand. This will lead to high volumes at the same time sustaining good quality. • Keep on promoting low rates of bhel amongst the customers to gain high volumes. Option 2: Focused/Niche Marketing Strategy • Being premium and very high price marketers of bhelpuri products. • Focus on super rich and high income group customers for high profits • Creating a service retail image liked by the customers segment of barista/ CCD/ Starbucks • Niche segment of big events or gathering can also be targeted with bhelpuri (as unique Indian fast food catering ) Option 3: Differentiating Marketing Strategy • Creating differentiation by service quality, this will enable process as well as product quality(As process quality leads to product quality) • Supporting with the appropriate service design blueprint and layout i.e.
They become main choice for customer because their service that they used in entertain customer actually attract the customer to buy their product. They also able maintain their quality in making a burger although they use high technology in process a burger. Furthermore, it help their productivity more effectively and this is because they use a concept just in time in their management. Just in time actually has help a lot McDonald to sustainable in fast food industry. It encourage McDonald to increase their achieving to gain profitable in making fast food.