In the middle east and Malaysia, there are huge marketing promotions of food high in fat and many parents are having a tough responsibility in which they are confined between picking a good selection of food products to maintain their health and the health of their children or to succumb to their desires and their children’s requests to buy unhealthy advertised food products. Therefore, fast food advertising has a profound negative influence on children’s food choices and parents buying behavior in the middle east and Malaysia as it attracts them through several mediums and themes, resulting in unhealthy eating habits and an increase in the consumption of unhealthy food that causes negative health effects as obesity and weight gain, along with a tendency in the middle eastern society and the Malaysian to eat western style fast foods, which in return creates a growing demand for western fast food outlets that rises from the western culture influence on
The sociological imagination on food In this assignment I am going to talk about the sociological imagination on food and the aspects it brings with it. Before starting that large process I firstly will explain what the social imagination is and what the key points of the imagination are in able to fully understand the topic; food and its history, biography, and the relation it has in society. This is my first assignment for the module understanding contemporary society so please bear with me as I will do my best to explain it in a logic manner so everybody can understand it.
The farmers are treated poorly by the big name companies. The health in the United States is declining severely, 16% of children are obese,have diabetes, and other major health problems. In David Barboza’s article, “If You Pitch It, They Will Eat It,” Barboza argues that big name food companies are targeting the youth of society, because they will watch a show on television and see the food products at the store with their favorite character on the packaging. But the food that is being marketed to the youth is unhealthy for the human body.
He elaborates on psychologist Henry A. Murray’s research on fifteen particular appeals that are most common in advertisements. Murray’s research concludes that consumers have needs that they react to in ads. For example, the need for sex is common but used very rarely because it’s very controversial and diminishes the product information. It appeals more to men than woman; the need for affiliation is used because Americans are very concerned about social life and friends; McDonald’s tell people that they “deserve a break” to be able to escape. Fowles also depicts how to examine commercials.
In the article, “The Pleasures of Eating”, author Wendell Berry shares his knowledge of the food industry and discusses the act of eating as part of the agricultural process. Berry asks deep questions in his article that will make the readers question what they are putting into their homes and into their bodies. Most Americans, according to Berry, can be categorized as passive consumers that are basically allowing food industrialist to brainwash them by means of advertisement. He argues ,“They pay, mostly without protest, what they are charged” implying that the consumers do not even question what additional cost, such as transportation, might have added to the product .The article provides an interesting perspective on consuming food and Berry shares multiple ways that the passive consumer can become more educated on food.
According to Jean Kilbourne, “Advertisers want us to believe that we are not influenced by ads” (Reading Popular Culture, p.94). Advertisers depend on consumers not only being oblivious to the effects of advertisements, but also other tactics such as strategic display setups in stores, product sales, and social influences. J.C. Penney, a department store company, has an abundance of stores across the nation. Along with having stores comes products to be sold, and there must be a way to convince consumers to buy the store’s products. J.C. Penney uses a multitude of well executed advertisements and calculated strategies in order to influence current and potential consumers all throughout the United States.
Children can also become cynical as they begin to understand the underlying persuasive messages of advertisements. For example, VI and VIII graders who understand more about commercial practices, such as using celebrity endorsements, are more cynical about the products. Even so, children who are repeatedly exposed to attractive messages about “fun” products still want them, even if they are aware of advertiser selling techniques. The implication is that even though children and adults too, for that matter may know that something is not what it seems, that does not stop them from wanting it. Because so many advertisements targeted to children are for foods that are high in calories and low in nutritional value.
“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product
This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
Zinczenko strategically uses emotional pathos through his example of obesity in children. Children are innocent in tone, therefore helping him explain that they are innocent in spite of the manipulation of the fast food industry. The author presents the issue of the lack of nutrition information in fast food. He’s not dissing the fast food industry; rather, he is stating the problem at hand that should be taken care of. He sympathizes with the fact that he too was once a kid whose two daily meals were from typical fast food restaurants.
Commercial, magazines, newspaper TV and radio dominate us. We live in capitalism society where the main goal is to increase capitalism by selling us ads in order to promote identity awareness. Advertisement is a tool that’s capable of managing and changing our perspective, values, morals, etc. It’s an exercise in the behavior modification. Ads highlights that self-esteem, autonomy, family and a social relationship will bring us true happiness.
Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.