Pricing Of Fast Food Essay

Apart from sugary drinks, fast food companies that have historically led the market in offering fast food and high-fat products including McDonald’s, KFC, Pizza Hut and Burger King (The Economist, 2012). Many companies have also begun offering a “healthier menu” or healthier options for consumers, but consumers must decide whether they want to indulge in healthier foods, or continue eating the foods they have always enjoyed at the same restaurants. Pricing is a consideration. One thing to consider is the value menu. At many fast food restaurants, including McDonald’s a value menu is offered, where consumers can purchase items for a dollar or less. Typically the food choices offered on these menus are not the healthiest choices for consumers. Given a choice, consumers will usually choose high fat, low cost over higher cost, healthier food items. Many factors may result

Government agencies in American recently were cited as considering voluntary guidelines that would limit the marketing of unhealthy foods to children; however lobbying by food companies caused the bill to stall (The Economist, 2012). Food companies are allowed and often do present their views to the World Health Organization, advising countries on items that include food policies and nutrition (The Economist, 2012). Unbelievably, it is fast food companies that provide money and donations to the World Health Organization’s American Branch, which may influence how regulations and policies are shaped and formed. Little did the American people know just how much influence fast food companies have on their overall health and wellness, much less marketing, advertising and regulations regarding food policies and procedures. Further, apparently fast food companies even have a say regarding the operations of the World Health Organization, not just local policies and