Food Feasibility Study In The Philippines
WAFFLE-HOLIC
MARKET FEASIBILITY STUDY
I. EXECUTIVE SUMMARY
II. FOOD INDUSTRY IN THE PHILIPPINES
Food is a necessity in life. The industry which deals with the preparation of food items, generally referred to as the food service industry is and will always remain in high demand, particularly in the Philippines, because of its genre. Aside from that, Filipinos also love to eat. Their social life is focused mainly on food especially because they are naturally hospitable and gregarious. Everybody has an existing deep, passionate, and consistent relationship with food and anything to do with it. The Filipinos’ love for food is also evident in the numerous celebrations held all year-round in most Filipino homes and cities. One tradition that is characteristically Filipino and is used as an excuse to eat is when they have just newly opened a shop, a boutique, a store, or an office. In order to “bless” the establishment, the celebration starts with a Holy Mass,
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History of Waffletime
Waffle Time started on September of 1998 in the province of Iloilo, Philippines as a simple business venture.
The first outlet was in The Atrium Mall, Gen. Luna St., Iloilo City. On June 2002, Waffle Time started to penetrate the Metro Manila market. After which, we opened outlets in Cebu, Cagayan De Oro, Davao, and Dagupan.
Waffle Time opened its door to franchising on March 2004. After then Waffle Time Outlets mushroomed all over the Philippine Islands. This proves on our popularity and acceptance by our customers of all ages. And we'll still be opening more outlets as we continue to deliver delicious, nutritious and reasonably-priced waffles to everyone.
Waffletime Franchise Package
Package Cost :
P 250,000.00 (net of taxes)
Franchise Fee :
P 50,000.00
Security Deposit :
P 50,000.00 - refundable upon expiration of the franchise agreement with no
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