Food Inc. Case Study

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“The way human beings consume food has changed more in the last fifty years, than in the previous 10,000,” Michael Pollan, the director of Food Inc. states in the opening line. However, the constructed marketing schemes used to sell this food still paint a picture of agricultural, farming America. (2009) But the reality couldn’t be any more different. In supermarkets, seasonal foods are now year round, boneless meat is an option. Eric Schlosser refers to this as the “deliberate veil,” (2009) a concealment of where our food products are coming from, a truth the industry doesn’t want consumers to be aware of. Consequently, if the truth happened to be revealed, consumers might not want to buy the products being sold. If one was to follow the footprints

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