With the rise of digital technologies in the later half of the 20th century, business spread rapidly around the globe. At this stage, packaging not only acted a silent salesperson but was also used as a way of differentiating itself on the shelf from other products. Though packaging has become essential to businesses but is also a threat to the environment, hence more research continues to find new materials that are optimal and sustainable solutions. In the early 2000’s, EPA created stringent laws for businesses to control and reduce environmental impacts. Materials and business practices have shaped the evolution of the packaging sector over the last 30 years.
One of the roles of packaging design is to protect a product from certain risks. For example meat packaging needs to be sealed to keep its freshness and prevent leaks. Packages in addition protect a product from damage or contamination by micro-organisms, air, moisture and toxins The product must be protected from certain factors like being dropped, crushed or from the vibrations during transport and atmospheric, magnetic, electrostatic, vibration or shock damage. Certain delicate products like fruits need to be protected by a rigid package such as a laminated container. The product must also be protected against the climate inflation that are high temperatures, humidity, light and gases in the air, fire, UV lights, weather conditions etc.
Packing should be visually appealing and above all, clever. Products are strategically placed on shelves and throughout stores hence packaging and product placement in grocery stores go hand in hand when it comes to marketing tactics. Manipulating consumer’s food choices in places of purchase is as important as advertising as the products are right in front of them available for purchase and the influence should be strong enough for the consumers not to consider other
The importance of participation and education among the consumers in food safety is to recognize and can be used worldwide. Most of the developing country like Malaysia already realized the importance of food safety and starts to take actions by educate and include the involvement of consumers, government and any other agencies to take part in the food safety program. The involvement of the consumers, government and any other agencies could manage to help to overcome the lack of resources needed to solve the many and expanding problems of food safety. To educate or increase the awareness, it must be start with our own attitude and behavior by changing the bad attitude to the better one. For example by practicing good personal hygiene because it plays the important roles in ensuring the safety of the food and prevent the food from being contaminated.
Packaging is a medium between product manufacturers and consumers aiding the maintenance of original quality of the packaged products and providing information and characteristics of the packaged products to the consumers. Packaging has a significant role in the food supply chain because it is an integral part of food processes and food supply. The most important functions of packaging are retarding the deterioration of the value of food products, extend the shelf life, and maintain the quality and safety of the packaged foods. To increase the effectiveness of these functions of packaging, some active agents is incorporated into the packaging system. Active packaging creates a series of interactions between packaging materials, intrinsic atmosphere
Food labeling is the only approach to educate the consumer about the healthy and nutritional food items. Food labeling awareness helps to the consumer about healthy food choices (Hoefkens et al, 2012). Food label is beneficial in fulfilling of future food related needs. It also helps in varying food shopping behavior from unhealthy to healthy food items of the consumer (Liu et al, 2015). China is the largest populated country in the World.
Use of the custom packaging helps a massive impact on to the consumers. Undoubtedly, customers of every types and age are firstly drawn within by these aesthetics. Anything the merchandise you are selling through online or within the market, the product must be packed in a specialized way with the intention of please the tastes of the consumers. The packaging is the one item that gives the first look of the products. Making utilize of the best and strong packaging helps to maintain the products safe and secure for protecting the long distances.
Advertising agencies and marketing teams are trying to cope with every new trend in the society. Menu designing is an important part of the restaurant set up and development. Menu names tend to have a sort of influence on the perceived taste of food. Research in this areas of names and labels has been focused on nutrition labels and health labels (Caglar et al, 2011; Oakes and Slotterback, 2001; Caswell & Mojduszka, 1996). There is very less research done about the expectations one has about the dish based on descriptive names (Aaron, Evans, & Mela, 1995).
Consequently, US people are willing to pay more to purchase labeled food. According to Miljkovic et. al 2008, food safety policies aim to reduce food borne illness, death, and food–associated infections, and to change in consumers’ risk attitude and behavior. In his study, Miljkovic et. al stated that a study was done on a sample of customers to determine their behavior regarding food safety .
Although form and function is another component which helps us find the best products out there. Personally the function of a product can be seen as more important. In many products the functions vs. the looks determine the purchase of the product. Many consumers do not buy iPhones because of the way they look but for the reason of the performance which is directly related to the