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Food Packaging Research Paper

1125 Words5 Pages

The aim of this dissertation project is to study on Consumer buying behavior towards the food packaging during purchase of food items. And to find out what are the important factors which leads to success of food packaging. From this research I found the positive correlation between the independent variables and dependent variables. I used the online questionnaire for data collection and used tools like Microsoft Excel, SPSS 21 for data analysis. A sample of 150 consumers was collected to test the consistency of the research model. This research is done in India and the significance of this study, its limitations were discussed. Dependent and independent variables were defined for the study which are Dependent Variable: Consumer Buying Behaviour, …show more content…

Many researchers tried to investigate all possible elements of food packaging & its impact on consumer’s purchasing decision (e.g. Silayoi & Speece, 20045; Silayoi & Speece, 20077; Butkeviciene, Stravinskiene & Rutelione, 20088), while others focuses on separate elements of food packaging & its impact on consumer’s buying behavior (e.g., Vila & Ampuero, 20079; Madden, Hewett & Roth, 200010; Bloch, 199511). Also plenty of scientific literature on this topic does not provide unanimous answer about impact of packaging elements on the consumer’s buying behavior: range of the results in this research area depends not only on research model constructed & method employed, but on the framework of the research too. All above mentioned research confirms the need to examine this issue in …show more content…

To identify the influencing factors of food packaging on the consumer buying behavior.
2. To know the most important factor of food packaging on the consumer behavior.
3. To know that they do check the manufacturing & expiry date of Food products during purchase.

Hypothesis
1. H1: there is relationship between Consumer Buying Behaviour & Ready Meals Food Packaging elements
2. H2: there is relationship between Consumer Buying Behaviour & Biscuits/Cakes Food Packaging elements
3. H3: there is relationship between Consumer Buying Behaviour & Snacks Food Packaging elements
4. H4: there is relationship between Consumer Buying Behaviour & Juices/Milk Food Packaging elements
5. H5: there is relationship between Consumer Buying Behaviour & Dips/Sauces Food Packaging elements
Where dependent & independent variables are as follows:
Dependent Variable: Consumer Buying Behaviour.
Independent Variable: Attention towards packaging, Quality of Packaging, Packaging colour, Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information, Manufacturing & expiry date, Handling & transportation, & Innovation. These are eleven food packaging

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