Food Panda Case Study

Food Panda is spreading out faster than any other online food delivery service worldwide.

It started out in Germany and in less than two years, expanded to more than 36 countries across 6 continents. According to Ralf Wenzel of food panda, they further plan to roll out to over 40 markets by the end of 2015

Food panda has strategically focused on emerging markets in Asia, Africa, the Middle East, Eastern Europe and Latin America. They have also explored new markets such as Pakistan, the Ivory Coast, Rwanda, Colombia, and Vietnam to name a few. By 2014, food panda had expanded into eight more countries — Croatia, Bulgaria, Serbia, Slovenia, Kazakhstan, Azerbaijan, Tanzania and Uganda.

This has been achieved by utilizing the first-mover advantage is what they are after: they bring a world class online food delivery model to these emerging markets, while their chief

Brazil

In Brazil, FoodPanda operates by the name of HelloFood which is a sister-arm of its parent company Rocket Internet’s food delivery business Founded in April 2012, Hellofood.com features location-specific listing of restaurants on its site. Users check out menus, along with special offers, post comma which they can order and get them delivered to their homes. One can also search for restaurants according to cuisine, by other parameters such as vegetarian/non-veg, healthy food, etc. Fallout, the company helped restaurants increase sales through online and mobile platforms and also provides them with gassy technology and analytics.

Hellofood received $8 million in funding from iMena Holdings, an online consumer business group operating in the Middle Witch East and North Africa (MENA) region. In May this year, it raised over $20 million from a pathetic group of investors that included Investment AB De Villers Kinnevik, a Sweden-based investment company and Phenomen Ventures, a Russia-based venture capital firm. Existing investor Rocket Internet also invested in the round.

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