Checkers – Redesigned fast food flavours Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants.
However, fast food restaurants changed this paradigm by being able to order and receive an entire meal in under 60 seconds from a vehicle. This new paradigm brought jobs to millions of people, however, it came with side effects such as increasing health hazards for the American public. Fast food companies offer jobs to millions of citizens and with fast food restaurants becoming ubiquitous, these numbers will increase rapidly. According to Statista, the World 's leading statistic source, "In 2013, there were 3.65 million fast-food restaurant employees in the U.S. This figure was forecasted to reach almost 3.8 million by 2018" ("Employees in the U.S.").
The fast food industry can be difficult to differentiate on a single product. Differentiation in this industry can be focused more on the atmosphere and unique menu items. Brand and product advertisement can be key factors in becoming a strong brand name used in households and bringing customers in the doors.Making low operating costs along with fast turnover for a fast casual industry will prove successful. In an industry that has many different options, it is essential to cut down overhead prices to make the most from your future sales. Vertical integration could cut operating costs making profit increase, but you have to weigh the pros and cons to help determine if that is worth doing.
B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education. McDonald, Burger King and Subway are the most popular fast food company. C. Thesis statement: Popularity of the fast food are getting an increase due to easy and quick service, inexpensive meanwhile there are also consist of negative effects if the fast food is becoming more common in society.
It can be concluded that the fast food industry plays a major role in the stability of society. When analyzing the fast food environment from a structural functionalist perspective, it is recognizable that the fast food restaurant serves as significance to society primarily because it provides jobs for many individuals as well as a sense of self-fulfillment to others. If it wasn 't for fast food restaurants, many individuals would be unemployed, the poverty rate would increase, and economic growth wouldn 't be as high as it is today. Take the human body, for example; when an organ or muscle vessel in the human body isn 't functioning properly, it causes the body as a whole to malfunction. So when fast food restaurants are taken out of society, the stability of society as a whole
First, the following quote shows how fast food is becoming more accessible to people. “ In 1970, Martinsburg had six fast-food restaurants; today it has more than forty.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food has become more accessible to all people and this is good because fast food is a valuable source of food for some people. The fact that more than a third of american kids eat fast food every day proves that. (newsweek) Second, the following quote shows that fast food companies produce consistent and inexpensive food for people. “The strict rules at fast-food restaurants help to create food that always tastes the same.
Looking at the competitors, Domino’s has been evenly prized with Pizza hut. But the prices are high as compared to KFC and McDonalds. Affordability is the key to the success of Domino’s. To maintain the price level many new and innovative schemes are launched regularly. It gives its customers value for one’s money always.
Business is all about making profit and although the savings that the restaurants experience may not be passed to the consumers, I don’t not think it is unethical, I will consider it smart business. Persons might argue that the restaurants are selling a product under their brand although it is not truly theirs but the restaurant experience is more than just the food. As long as restaurants maintain the quality of the food provided, ensure that the cost matches the quality, and continue to improve service, I can support this initiative. Restaurant outsourcing can increase capacity since they are providing food faster which means that the customer turnover is higher, that is, they are serving more customers that they did before as customers seating time is reduced. Restaurants also improve capacity since they can now offer a wider range of items as the time required to prepare these meals are largely reduced.
According to fast food chains, the food service industries that offer the highest levels of convenience have been rewarded with strong sales growth(fastfoodchains). One of the main factors of why people eat fast food so much is maybe that’s what they can only afford. One of the greatest advantage of fast food is that it saves time. When a person does not have enough time for cooking it is very convenient to buy it already made. Moreover, buying fast food is more handy while travelling.By making those convenient, make a change and expand the menu restaurants to more nutritional
McDonaldization has not only impacted fast-food restaurants, it has had an enormous impact on the economy and major businesses and companies. Companies are able to efficiently manufacture great amounts of the same, identical product for consumers. Although many of these developments have made tasks effortless and life easier, there are downfalls to McDonaldization despite all the positives. Because life gets easier due to advancements, people in society get lazy. This laziness in society has direct correlation to the obesity rate rising in the United States.