1.1 Internal Analysis Burger Hut is one of the most well-known local chains of fast food restaurants in Singapore. It is known for using quality and fresh ingredients. It originated in Singapore with its first branch opened 5 years ago, and it has expanded to 40 branches island wide, mainly in shopping malls, serving nearly 200,000 customers daily. With its increasing popularity, it aims to expand overseas in the future and into territories around the world. 1.2 External Analysis (PESTEL) 1.2.1 Political Politically, any organisation is heavily influenced by the country government’s policies.
Naturally that is how they are marketed to us, although I have often puzzled over why they came to be called hamburgers, since they come from cow and not pig, but that's a history lesson for another time. So, what goes good on a burger? Feel bold and brave? Want to explore brave new culinary worlds? Good.
Burger King is often found among the other fast food franchises as their target market will be around these areas which allows for maximum sales to occur. The Burger Kings are often drive thru’s which allow the people to access their food quicker and it is much more convenient to stay in their car through this process. Promotion: Burger King uses many mediums to advertise on, including
Fast food branches are very widespread and is available almost everywhere. People can eat food without searching for restaurants don’t have to wait for long for food to be prepared and served. It is also an alternate option for people who are working, are busy or in rush. Competitively fulfilling the above is Checker Diners. It was founded on the concept to provide Americans better burger and meal options.
A year later, the franchise was bought from Kramer and Burns by James McLamore and David Edgarton, after the franchise had experienced financial difficulty. McLamore and Edgarton has removed “Insta-“ from the name making it “Burger King” and introduced the flame-grilled element of the burger patty to the franchise. The franchise had gone through four owners before becoming the Burger King that is known to the world today. The franchise started operating in South Africa in May of the year 2013, with the first frabchise being in the Western Cape Province. From there onwards, the Franchise has expanded into the rest of the nation providing jobs to
INTRODUCTION Burger KAMI fast food restaurant which served to prepare the burgers were different from those found in Malaysia. Burger was necessarily meet the aspiration of the people of Malaysia for meat produced meat to make hamburgers come from fresh meat. We produce our own beef burger with certain processes to be used as a meat burger. We have the concept of serving fast food to suit local tastes with fast and efficient service in a comfortable and relaxing environment. Our company will also sell fast food service, eco-friendly appeal to the price conscious, health-minded consumers.
These kinds of restaurants have minimal table services so the customers have to do all the things alone. As we all know fast food restaurants are becoming more popular day by day and people and small children are getting addicted to these types of fast foods. ‘People nowadays are always in hurry as they are having a lot of work to do, it maybe their job or they have to take care of their
The freshness and quality is obvious in the burgers and accompaniments. Salads and four types of French fries plus onion rings are irresistible, but don’t pass up the Pickle Plate, a seasonal variety of house pickled veggies that add the perfect tang to your meal. Local craft beer on tap and bottle, wine and soft drinks round out the beverage menu. Umami Burger is an ideal Union Street shopping respite or a great place to meet friends for a meal. Inside table and bar seating is offered.
5. Press publicity through newspapers like The Star, Malay Mail, Berita Harian and Utusan Malaysia can create a buzz around our concept. 6. By giveaways when there is high foot traffic, we will give customers the opportunity to try our kebab before dining with us. 7.
It is evident that there is a new business trend in the Klang Valley of Malaysia, which is increasing its speed in terms of development and growth. The business operations related to food from the equipped trucks are found to be appearing in the Klang Valley. Since, the citizens of Malaysia are unaware of the food trucks getting their much-loved rojak, cendol, and char kway teow from the back of such vehicles. The modern food truck businesses in the Klang Valley are offering a wide range of French, Italian, and Mexican cuisine being served in recyclable boxes at affordable price ranges. It reflects the food scene growing with the increase in trucks attracted by inexpensive start-up costs along with the freedom to try new concepts, which are not easy for the