Four Nexus Forces
As the research firm says, studies over the past several years have identified the independent evolution of four powerful forces: social, mobile, cloud and information. Because of ‘consumerization’ and the ubiquity of connected smart devices, people’s behavior has caused a user centric convergence of these forces. The reason behind such phenomenal ‘consumerization’ of IT services is the availability of excellent devices, interfaces and applications with minimal learning curves. In the nexus of these four forces, social and mobile have a more direct impact on the consumer and business world. As technology becomes more and more ‘fluid’ and disruptive in nature while radically changing consumer behavior, it makes business sense for the corporates …show more content…
One of the few big challenges organizations face are who they need to reach and how can they reach them. The greatest benefit of social media is its ability to promote business to a vast audience of diverse stakeholders in real time, thorough a highly interactive platform and in a cost effective …show more content…
Mobile is the most ambulant of the four nexus of forces. India ranks third among the top countries for smartphone users with an estimated 117 million subscribers, behind only China and the US. “Look for disruptive opportunities at the intersection of the Nexus of Forces,” says Howard. “Do not focus on technologies first”. He advises against focusing on technology strategies in isolation. He also says not to expect old approaches to IT delivery to support Nexus scenarios. According to him, in 2015 the Nexus of Forces will affect industries differently. Communications, banking, healthcare and manufacturing will make up “value targets” with initiatives around social media presence and mobile apps and a more ‘bring your own device’ mindset. It is writing on the wall for all corporates that their business shall increasingly revolve around these nexus of forces especially the social and mobile forces, a fact, which if understood and adopted pro-actively by corporates, can lead to phenomenal accomplishments in their
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