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Ford Bronco Advertisements Between 1965-2021

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The Ford Bronco was put on pause for 25 years, but once it was returned, the look changed but the demeanor stayed the same. The advertisements from 1965 to 2021 show the difference of the styles of the car and advertisements from back then. The vintage advertisement from 1965 is very colorful, shows different pictures of the car in use, and gives a summary of the vehicle at the bottom of the ad. Compared to the contemporary ad, it is very different in many ways. The new ad consists of a commercial which shows horses, more visual of the vehicles off roading capabilities, and releases the new types of Ford Broncos. Though, there are some similarities of the ads, which may include putting the vehicle out there to compete with the other cars. The vintage advertisement and the contemporary advertisement are similar, yet different in the terms of audience, rhetorical appeals, and …show more content…

In 1965, Ford likely used a range of emotional appeals to encourage people to buy the Bronco. Some potential pathos used may include excitement and pride. The Bronco was marketed as a vehicle for adventure-seekers, and the advertisement used exciting language and images to evoke the sense of thrill and excitement. The Bronco was also marketed as a stylish and customizable vehicle, and the advertisement used imagery that encouraged people to take pride in their vehicle and express their individuality. In the 2021 advertisement, Ford used a variety of emotional appeals to attract buyers. Some pathos used may include nostalgia and empowerment. The Bronco has a long history dating back to the 1960s, and the advertisement used nostalgic language and imagery to appeal to people's fond memories of the vehicle and the era in which it was first introduced. The bonco is also marketed as a vehicle that can handle any challenge and help people overcome obstacles. The advertisement uses language to take on new challenges and conquer new

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