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Ford Swot Analysis

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1.0 Introduction Ford is one of the biggest automobile manufacturers in the world. In 1896, Henry Ford, the founder of Ford Company, builds his first Quadracycle and founds the Henry Ford Company in 1901. Now Ford has owned kinds of car brands, involves Ford, Lincoln, Aston Martin, and so on. Ford is also a motor producer, as early as 1932, Ford had introduced the flathead V8 engine, which is still extremely popular with hot rodders so far. Ford has gained 7.6 percent of global market share at the 3rd quarter of 2015, as well as been listed as the 46th global ranked company by Brand Finance, the 49th most powerful brand by Tenet Partners, CoreBrand, and the 35th best place to work by Glassdoors, and so on. 2.0 Evaluation of Current Business …show more content…

In order to supervise the operations, Ford started Information Technology (IT) Company – Ford Group Logistic Singapore (FGLS), and the approach that Ford chose to consolidate the data center across the twelve countries in this region, was making the decision of outsourcing, cooperating with the leading communication service provider across the Asia Pacific and Middle East regions – National Citizen Service (NCS), as well as for minimize the cost of operations, just as Shirzadeh (2014) said, outsourcing is important for organizational success, and when it is applied properly, it has proven to be cost …show more content…

As the market situation is keeping changing, Ford still has lots more to work on. For the recommendation, to reinforce the generic low-cost strategy, Ford is suggested to spend more money in new models development, and as the Ford Mustang which had a show-stopper in 2015 in Singapore, this market might be the potential one to penetrate in the near future. And if possible, try to continue consolidating the platforms, for more cost efficiency as well as better economies of scale. And for the outsourcing one, Ford needs to strengthen its internal control of the businesses, prevent those from miscommunicating as well as high problem solving

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