Ford Company Objectives

STRATEGY IMPLEMENTATION

A. Annual Objectives

Over the past decade Ford had successfully overcame recession, crash of U.S. auto industry and number of major recalls. However, company has managed to become second largest manufacturer in U.S. and fifth globally. In order to build on gains made, Ford has to be aware of the constantly changing environment as well as strive to maintain its competitive advantages. To ensure that company’s goals are met annual objectives have been established:

• Focus R&D department on increase quality of the new and renovated vehicles,

• Improve market share and revenue in all markets, especially Asia Pacific,

• Continue to improve fuel efficiency and safety of the product,

• Focus on lowering cost structure by introducing

Work must be done with customers in mind, providing better products and services than competition.

• Continuous improvement is essential to success. Must strive for excellence in everything: in products, in their safety and value, and in services, human relations, competitiveness and profitability.

• Employee involvement is way of life. Must treat each other with trust and respect.

• Dealers and suppliers are partners. The Company must maintain mutually beneficial relationships with dealers, suppliers and other business associates.

• Integrity is never compromised. The conduct of Company worldwide must be pursued in a manner that is socially responsible and commands respect for its integrity and for its positive contributions to society. Doors are open to men and women alike without discrimination and without regard to ethnic origin or personal beliefs.

C. Supporting Programs

In addition to Ford’s guidelines and policies, supporting programs have been developed to further ensure reaching company’s goals:

• Provide employees, as well as employees of suppliers, training and development.

• Developing environmental education center in order to raise consumer’s awareness about eco friendly living, production and fuel-efficient

It is crucial that Ford develop plans that are designed to handle any issues that can emerge in the future. These plans are company’s attempt to minimize the impact of “unpredictable” events:

• Develop a global network system that links all technology and computerized systems. In case of power failure, natural disasters, terrorist attack or malicious attack, data will be backed up in multiple safe locations. Cyber security team will be working on protecting data from the security breach.

• Ford will need to continue finding R&D and production lines such that if a competitor launches a new product or announces the future product sales earlier, R&D can be boosted to release Ford’s own product yearly and production will be up to date and capable of producing it.

• Ford needs to constantly monitor inventory and analyze the sales environment. In case of extra inventory buildup, sales and financial initiatives must be increased to clear out inventory. Production of that product should also be slowed, and resources diverted to a better selling product.

STRATEGY EVALUATION AND CONTROL

A. Standards and