Ford Motor Company: Case Study: Ford Motor Company

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FORD Ford motor company is a US based auto manufacturer incorporated in the year 1903. American giant ford was founded by henry ford. Company push their automobiles and commercial vehicles through the brand name of ford as well as sell their luxury segment under the brand name of Lincoln. It was also a tractors and auto components producer. In the year 1903 ford launched a converted factory with the investment of $280000 from 12 investors. Mass manufactured model T car was introduced in 1908. In 1927 ford changed T and converted to Model A car. Ford introduced its first affordable V8 engine power car in the year 1932. From 1956 ford also offered lifeguard safety package with lots of modifications. In 1965 seat belt reminder light was introduced.…show more content…
it is a subsidiary of Tata group which consists of 66593 employees as per 2014. Hold revenue of US$42.4billion for the year 2014. After years of ruling Indian market through commercial vehicles, in 1991 it entered in to passenger vehicle segment with the introduction of Tata sierra. First fully indigenous passenger car called Tata indica was introduced in 1998. Become the leading car in the Indian market. After a great success In 2004 acquired south Korean truck producer Daewoo also listed in new york stock exchange September 27. In 2008 joined with Brazil based Marco polo as well as acquired jaguar land rover in the same year. In the year 2025 of November Tata motors reported a YOY growth rate 21 per cent in medium and heavy commercial vehicles. Passenger car and commercial vehicles along with exports lower by 7 per cent at 38918 units against 41720 in previous year. Domestic sale also decreased by 6 per cent. Exports stood at 3573 units in November 2015 declined by 17 per cent compared to 4293 units in last year. In the year 2015 Tata motors also appointed messy as the global brand ambassador which will push their brand image. Their products include Tata zest, Tata nano, Tata indigo eCS, Tata safari, Tata bolt…show more content…
as well as Hyundai Tucson and Hyundai Santa Fe Facelift which is expected to be released in

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