Ford Motor Company Mission Statement

1471 Words6 Pages
REPORT Prepared by:

SYED Faizan Iftikhar
Parham Ailia
Hammad HASsan Bajwa
MUHAzzib-uddin-FarooqUi
Ahsan Yameen

Table of Contents
Founder of FORD: 4
Introduction: 5
Background and History: 6
Vision and Mission: 7
International Products : 8
PRODUCTS AND SERVICES: 9
MARKETING STRATERGY OF FORD: 10
TECHNOLOGY & RESEARCH AND DEVELOPMENT OF FORD: 11
Selected Financial Data. 12
Sponsorship Activities: 13
Ford Child Companies: 14
Conclusion and Recommendation: 15

Founder of FORD:
Henry Ford, the founder of Ford Company was born in July 30, 1863. He was an American Industrialist and the sponser of the development and assembly line technique of mass production. Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, the founder
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Vision and Mission:
Ford Motor Company is the fifth largest automobile manufacturer in the world. Ford’s mission statement guides the strategies needed to achieve or exceed this market position. A company’s mission statement defines the kinds of actions needed to fulfill organizational goals. On the other hand, Ford’s vision statement drives its global organization to reach higher performance levels. A firm’s vision statement specifies the desired future situation or condition of the business. In this case, Ford Motor Company’s mission statement and vision statement are determinants of the firm’s success and strategic direction in the international automotive industry. International Products
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Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, on June 16, 1903. Ford Motor Company would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 110 years. Ford now encompasses two brands: Ford and Lincoln. Ford once owned 5 other luxury brands: Volvo, Land Rover, Jaguar, Aston Martin and Mercury. Over time, those brands were sold to other companies and Mercury was

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