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Ford Motor Company Stakeholders Analysis

1438 Words6 Pages

1. INTRODUCTION
The purposes of this assignment are to identify various stakeholders of Ford Motor Company and their respective interests, to analyse the conflicts between the stakeholder’s interests, and to identify both existing agency problems and possible agency problems that may arise in Ford Motor Company.

2. BACKGROUND OF FORD MOTOR COMPANY
Ford Motor Company is the second-largest automobile company in the world and they are one of the greatest automobile manufacturers of all time. Their major competitors are Toyota Motor Corporation and General Motors Corporation. Henry Ford, founder of Ford Motor Company, was responsible for changing automobiles into innovation that greatly influence and affect lives the 20th century until present. …show more content…

Ford Motor Company meets these interests and needs of the employees by having a joint labour union or management safety committees that represents the employees and providing safety operations within the plants.

3.5 COMPANY MANAGERS
Company managers in Ford Motor Company directly work with many functions in the company such as sales, marketing and development. They help develop goals and the connections between these goals, and deal with day-to-day activities while providing priorities according to the team focus and needs. They also make sure success of the results implementation. The interests of company managers are to seek organisational growth.

3.6 CUSTOMERS
There are more than 5.7 million customers worldwide served by Ford Motor Company and categorized into individual retail customers, small business customers and large commercial fleet customers. The interests of the Ford Motor Company are the quality, safety and appearance of the vehicles. The company should work to meet the fast-changing customers’ needs and exceed standards in order to achieve customer satisfaction where they may recommend the products to their friends. Examples of approaches to meet the customers’ interests are to make safer vehicles and boost fuel

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