Foreign Language In Business Communication

Today Information and communication technology (ICT) has changed the way of life and has used widely to help people in business, trade, science, education and other spheres. Foreign languages are also play important roles in business administration such as a role in internal and external communication, a role in having a chance to get a good job, and a role as a means to understand other cultures. According to statistics, one in five of the world’s population speaks English, notwithstanding their different perceptions, connotations, values and their cultural properties. It is currently the primary language used on the World Wide Web, both in the political and business arenas. Good communication in a foreign language becomes so crucial

Business people can run businesses more smoothly with the use of foreign languages and their foreign customers will feel more comfortable. In business administration, not only are speaking and listening skills important but also other skills including reading, writing and negotiating. A foreign language is successful communicator that applies principles of human behavior. It plays a role in assisting customers who face problems in communication, especially in terms of communication with multi-national companies and companies outside a country. Many businesses are looking for people who are fluent in other languages. Foreign language skill provides a competitive edge in career choices in the contemporary job

Customer satisfaction depends on what and how the customers gain from the organization after an interaction. Both verbal and non-verbal forms of communication are important in this regard. Communication skills will be used as a first step to reach customers and make them satisfied with the organization’s offerings. The more that customers are satisfied, the more the organization gains advantages. Foreign language plays an important role in making customers feel comfortable about buying products or services. The company needs to use positive and friendly language to show understanding and care for their customers. Listening to customers carefully to know what they need or want from the organization is very important, because it makes the company staff know how to make them satisfy. Consequently, the company can offer them some form of promotion and for products that are directly related to their needs. Foreign language skill from the managers’ point of view is very important to their business administration, especially for communication with customers, other companies, suppliers and other stakeholders and communication gave the opportunity to expand their businesses from the national level to the international level, which offers further success. In this case, managers and all members of the business need to know the arts of communication to deal with