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Foreign Literature Review: Review Of Social Network

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Chapter 2 REVIEW OF RELATED LITERATURE Foreign Literature Barnes (1954) indicates that Social Network Theory views social relationships in terms of nodes and ties. Social Network is a social structure made up of individuals (or organizations) called “nodes”, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, likes/dislikes, or relationships of beliefs, knowledge or prestige. Moreover Abhyankar (2011) pointed out that from the very beginning; human beings always associated themselves to some form of social structure as they evolved across generations. All human beings crave social life, but not all can have time and resources to enjoy social circle …show more content…

Of the few existing studies of social network site use in organizations, there are a couple looking at the uses of public social network sites (such as Facebook) in an organizational context. Skeels and Grudin (2009), and a handful more looking at uses of private, internal …show more content…

Getting connected through social networks and blog sites seems to be the norm, not just among individuals, but also among companies and businesses. With this, the Honor Award Program (HAP) of the Civil Service Commission (CSC) has ventured into social media to strengthen its promotional strategies of the Program. Commission on Information and Communications Technology (CICT) Chairman Ivan John E. Uy said that social networking sites can be a useful tool in public service delivery. “The use of Facebook and Twitter in government offices provides better access to the public,” he said in an interview aired over DZRB. There are 24 million Internet users in the Philippines, 51% of which use social networking sites. Social media is an effective platform for information dissemination and engagement. “It’s about time to engage with our stakeholders.There are 1.4 million government workers all over the country. Filipinos shouldhear of the inspiring stories of our outstanding public servants. Being onFacebook is one way to reach out to the public that we serve,” said CSCChairman Francisco T. Duque

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