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Foreign Market Entry Mode Analysis

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2. CEO CHARACTERISTICS AND FOREIGN MARKET ENTRY MODE The top literature of CEO characteristics and foreign market entry mode are reviewed. The CEO characteristics; foreign market entry mode; CEO education and entry mode; CEO tenure and entry mode; CEO international experience and entry mode as well as CEO function and entry mode are being evaluated within the context of international business. The relevant key texts of the topic were considered. These derived the conclusions in answering the main question. Have the characteristics of CEO Successor (the individual taking over the CEO role) had a significant influence on the choice between foreign market entry modes?
And the sub-questions: What is the relationship that exists between CEO educational …show more content…

They are supposed to give examples of the education levels required. They failed to relate education to international business. But, they talked about higher education qualification and the benefits that accompany it. The writers indicated that greater education can help someone in making decisions. Their work increases knowledge, research, practice, and theory.
Hsu, Chen, and Cheng (2013) studied the impact of CEO attributes on the internationalization-performance of SMEs. They found that age, educational level, international experience and duality of the CEOs have moderating effects on the relationship between internationalization and firm performance. The researchers used a panel data of 187 Taiwanese SMEs that entered the foreign market.
The authors research though similar to this paper; it is limited to SMEs in Taiwan. The attributes used too, are different. The study went beyond foreign entry and added the firm’s performance. It is also limited to Taiwan SMEs which are in multinational business. In contrast, the researchers discussed the CEO, attributes, as well as impacts of internationalization and the business performance. They again, offered a data collection method. The study is a contribution to knowledge, theory, research and …show more content…

Experience in countries which are not similar seems to have no predictive power. These issues demand a radical change in the manner the two key constructs must be applied in future entry mode research.
The theorists did not talk about the CEO and linked him or her to the international experience as a characteristic. This makes the theory different from the topic of the seminar paper. Their text is limited to experience in similar countries and not countries with differences in culture. Contrary, they discussed international experience and how it can affect similar and dissimilar countries regarding the choice of entry mode. They also made a recommendation for further studies. Their work is a contribution to knowledge, practice, research, and practice.
The figure 3 below illustrates how the CEO international experience impacts on the selection of foreign market entry mode. The + in the diagram shows increasing international business while the - stands for decreasing internationalization. Therefore, with CEO international experience having +, it encourages the choice of

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