Forever 21 Case Study

Introduction:
My name is Maryam Shehab and I am a consultant appointed by a Bahraini investor to investigate a business in Bahrain that worth to invest in or not. The business that I have been chosen is “Forever 21”. Forever 21 is an American brand that been found in Los Angeles, California on 20th of April 1984. They have over 480 stores in Americans, Asia, the Middle East and the UK. Forever 21 are known for their offers and low prices. They provide a lot of beauty products, accessories, and clothing for girls, men and women for the age range from kids to adults. And there are 30,000 employees that are working in this company. Forever 21 it considered as a Retailing industry in Bahrain. In addition, there are two branches for Forever 21

There is a lot of retail projects are opening or they are building it. For example the avenues, it is opening in late 2017 “Now it is open” which is a large place for shopping in outstanding location in Juffair. Another example is Ikea, it is a Swedish furniture retailers stockpile and it is now under creation. Ikea located in Salmabad with an estimated opening date in late 2018. The third example is that Bahrain is looking to enter the E-commerce with (AWS ) as it supports local businesses in Bahrain. However, Bahrain has got a geographical location and as for that this will lead to attract the tourism from other countries. According to Head of the Bahrain Tourism and exhibitions authority (BETA), he mentions that there are around 5.6 million tourists have visited Bahrain in First six months of 2017 and this will cause an increase in the economy in

Despite the fact that Bahrain has a geographical location, this will attract the tourists from other countries such as Saudi Arabia, Kuwait, UAE, Oman, and others. There are many places that the tourists can visit for example, malls, archeological sites, events, etc. where the number of tourists for the past six months in Bahrain has been around 5.6 million visitors. And by that, the economy in Bahrain will increase.
Per capita income, it measures an area’s average income. According to (….) it shows that the GDP-per capita income in 2014 was $49,800, in 2015 it increased to $50,200 and continued rising to $50,300 in 2016.
The final point in Economic is unemployment. Unemployment “it indicates to the share if the labor force that they do not have a job but they are available and seeking for one”. According to (Mofa.gov.bh), the unemployment rate in 2016 was 4.3% which is high. But nowadays, Bahrain is actively support private sectors growth. As the market in the Middle East is easy and quick to enter, Bahrain has established labor force to the organizations for example Tamkeen. “Tamkeen classifies the talent gaps in the marketplace to invest in training locals to gain the knowledge to meet the market needs”.
Socio /