Before the campaign is explain, it is important to outline the main aspects of the American Apparel brand. American Apparel is a vertically integrated manufacturer, distributor and retailer of basic apparel. It is interesting to point out that, because for example most of their models are employees of American Apparel and that their campaigns’ are mostly photographed in the building of the manufacturing and their marketing section is in the same building as well. They are environmentally friendly (“American apparel”, n.d ), as using solar panels and re-using residues of fabrics as many times as possible. The products that American Apparel is selling are from underwear to jackets, to any age, they as well sell accessories and bags and other brands that fit their image.
Pivot Assignment My assignment will be based around the company Starbucks. The main objective of this assignment is to become familiar with a specific business model innovation (pivot) that is well known in the public domain and to show clear analysis and presentation of the key factors of success (or failure) but in this case was a success. What does pivot mean in Business? -A pivot is a substantive change to one or more of the 9 business model canvas components. Company Background Starbucks opened its first store in 1971 in Seattle’s Pike Place Market and today is the largest coffee house chain in the world with nearly 18,000 stores in 60 countries.
Haute Couture was the primitive segment of the company where they designed dresses exclusively as per taste of customers and also maintained a database of their customers. They maintained the customer’s preference in colors, their pictures and other vital information. RTW products of ES provided customers with more accessible garments and were also slightly less expensive that the other product items. Wedding dresses were sold in boutiques. Apart from these “accessories such as jewelry, handbags, fragrance and cosmetics were also sold” (Saab, 2011).ES has various strengths which made it one of the most successful brands in fashion industry.
Since that fashion clothes and beauty products would be offered on Zalora in the online business platform, its targeted customers are people who are willing to experience what is new and popular. In other words, customers aging between 18 to 45 years old are main targeted customers of Zalora considering their acceptance towards new things such as online shopping. In addition, the designing of marketing strategy should take the brand image and identification of Zalora into consideration (Surya, 2014). Its targeted customers, main products and operation methods are characteristic of modern and technological features, which should be manifested in the marketing strategy as well. It means that the marketing forms, marketing content and distribution channels should make full use of advanced modern technologies to attract the attention of targeted customers.
Conclusion Like ZARA posted on their official website, they believe that the customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. (ZARA, n.d.) ZARA’s core competencies are related to planning processes and meeting their customers’ needs. The company analyzes business using Porter’s value chain to determine if it can meet the requirement of customer and market better than SWOT analysis. SWOT analysis is an easy model that everyone can use it to get the basic understanding of business; the terms used to describe factors were general and often vague. In the dynamic and turbulent fashion industry, ZARA in the face of complex challenges and opportunities as the most valuable brand in the INDITEX and one of the most popular fashion brands, markets are unsuited to the inherent rationale of the SWOT approach.
2. Introduction of company Company Background I.T is the company to be discussed in this business consultation report. I.T is a well-known fashion conglomerate with around 300 shops in Hong Kong. It produces products with their own name I.T, owns number of Hong Kong brands and at the same time distributes European, Japanese and Korean brands in its shops. I.T claims that it is a place for younger shoppers to find the best in fun, edgy casual wear, and promoting an idea that catering the young individuals with a distinct sense of style.
We are ambitious about putting our clothes and our models on the map. The mission of the business is to first attract a wide variety of customers and to ensure that our business won’t fall behind with the latest technologies. Our mission is to always find creative ideas for new products and also in advertising in different mediums. The workers for the business must have respect, integrity and should also be transparent Full description of business Retro tock is a retail store we would like to open at the Kuruman and Pudmoe Market. The store is mainly for all the people who like the vintage style.
Moreover, it is examined that with the help of effective digital branding strategy both the organisations can easily compete with their competitors. However, due to the competitive environment, it is important from the prospect of both the firms to consider digital branding in order to make appropriate use of technology. In addition to this, by posting daily content Dior and Lancôme can easily grow their online community for the purpose of generating customer’s traffic viably. Furthermore, managers of both the firms agree with the fact that the effective use of digital marketing would help them to attain their strategic goals and targets in an accurate manner. Additionally, it is noticed that managers agree with the point that by formulating micro-content Lancôme and Dior can easily generate more customer traffic and grow their online community to the utmost
ZAWARA is one of the famous fashion retailer in Malaysia that involved in Muslimah fashion industry. This brand offers up to date styles by using luxurious and good quality materials like chiffon silk, satin and other type of textile materials. Product offers are depending on the demand of customers for Muslimah wears such as blouse, skirt, jubbah, scarfs and other. ZAWARA is a brand name operating by Mirage Resources Sdn Bhd, has started in business in 2008 then officially introduced the brand in the middle of 2012. The product was produced by the company, involving designing, manufacturing also conduct the online selling to customers at ZAWARA stores and online.
It is a Business to Customer (B2C) revenue model. Customers and Suppliers: Myntra tied up with various popular brands to retail a wide range of latest merchandise from these brands. Myntra offered products from 350 Indian and International brands by 2012. Myntra also had casual wear for men and women from brands. The website saw the launch of Fasttrack watches and of Being Human, the