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Formula Market Strategy

1517 Words7 Pages

Marketers, in assessing the market size trends within a market, they conduct research using profiles of the key players in the given industry. An example of an industry a study on the market size trends may be conducted is the baby food and infant formula industry. In analyzing such trends, one would find that vendors are investing heavily in developing eco-friendly, innovative and recyclable alternatives to traditional packaging. Moreover, an analysis would be made based on an in-depth analysis of the baby food and formula market analysis with contribution from the industry experts.
The major drivers in the market include; favorable demographic factors, high incidence of malnutrition in babies, increasing demand for formula as a substitute …show more content…

The result is a reduction in market competition levels as concentrate on getting the product instead of shopping as the suppliers worry not about competition but focus on satisfying the consumer needs. However, in the long-run, the growth in the market would attract more competition. Moreover, the researcher would look at the growth in the consumer market as a key driver of baby food and formula business. A competitor analysis is used to identify the opportunities and threats by providing a defensive and offensive strategic context. A defensive strategy enables firms to deal with the threats posed by rivals looking to exploit the firm’s own weaknesses. Offensive strategy, on the other hand enables firms to optimize on their strengths and exploit the opportunities emanating thereof. Competitor analysis identifies the key business rivals, create a profile for each rival with their strategies and objectives, strengths, weaknesses as well as threats they pose and counter-competition moves.
Current and Potential …show more content…

This comes as consumers change their preferences and tastes for healthier foods thereby opening up a huge market for Nestlé’s products. Nestle is trying to take advantage of such trend to increase its market share. Kit-Kat is also bound to benefit as Nestle engages more in partnerships with other manufacturers, such as Colgate-Palmolive, thereby carrying the brand along as the company promotes other brands. Kit-Kat will also benefit from the company’s economies of scale as Nestle tries to expand its portfolio by acquiring other established brands as well as

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