Since different life stages have an influence on the consumer buying behavior it was decided to segregate the respondents into different life-course groups. In the life-course section we followed Settersen Jr’s model (2003) for transitions and used his research on normative structuring of the life-course to help determine the life-stages. In his research Settersen Jr. (2003) offers two different types of life stages: the career-related life stages and family-related life stages. We decided to look into both of them as they could provide different perspectives and uncover relevant connections and relations to the motivations and moderating factors. Career-related Life-stages Using Settersen Jr’s research (2003) of life-course transitions
(Saunders, Lewis and Thornhill, 2000) The focus groups will be conducted, where a set of people is encouraged into discussing about different aspects of the product, such as the product itself, competitor’s products, and the organization, with a skilled moderator. The information gathered will be analysed to understand customer beliefs, attitudes, and behaviour. This technique will relatively be unstructured in terms of measurement and will allow the researcher to learn customer views and perception towards the
In a macro viewpoint, top-down and bottom-up project governance are both required to project implementation, in other words, the success of project deliverables reply on positive executive board outcomes as well as subordinate body effectiveness. Therefore the scheduled staff training and reward system setting is necessary to arouse employee motivation. Moreover, the entire CATA4 acts focus on the way of changing business project, neglecting leadership and stakeholder relatively. This study attempts to analyze appropriate leadership style and stakeholder engagement, whereas the relationship between the leadership and organizational culture is undefined. Further, the managerial implication to CATA4 comes from SLM, which diagnoses leadership weaknesses within CATA4.
In the concept of international marketing, companies face the problems like how to design the marketing strategies according to the cultural diversification. To associate with any market and be successful, marketers have to understand their audience in their context and what matters to them. THEORIES: Culture is the “patterns of behaviour” and thinking that people living in social groups learn, create, and share. Culture includes their beliefs, rules of behaviour, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. (Lackmann, Hanson and Lanasa, 1997).
Deetz defines internal communication as “a way to describe and explain organizations” (Jublin & Putnam, 2001). It specifies that communication is the central process through which employees exchange information, create relationship, and build meaning, values, and an organizational culture. Smythe (1996) argues that the challenge is not only managing media and using more media, but reducing communication pollution and discipline the torrent of information from management in order to increase individual
Marketers should put themselves in customers’ position and try to explore their expectations and needs. Tincher (2013) argues that depending on the scope, the customer journey map process can involve interviews or ethnographies, possibly combined with
There are some views in the organizations through balanced scorecard, which are the learning and growth, financial perspective, business process perspective and customer perspective. In fact, framework common language was provided by balanced scorecard (BSC) to refine the strategy pays decision to inform the employee or staff about the drivers of the success. In short, executive of the organization can imploded the capabilities specialized knowledge of human capital development in the organization and attempt to achieve long-term objectives and goals. (Taheri
AN INVESTIGATION ON THE RELATIONSHIP BETWEEN LEADER AND FOLLOWER PSYCHOLOGICAL CAPITAL, TRUST AND JOB PERFORMANCE IN FINANCE ORGANIZATIONS Background and Significance of the study Today, there is an intensifying complexity of businesses, competition and turbulent environment. During this turbulent time, academics (Seligman, 2002; Luthans and Avolio, 2003) have emphasized the importance of hope, optimism, self-efficacy and resiliency. As per the findings of Luthans and Avolio (2003) the investigation of leader’s influence mediating through the followers work will provide a better understanding to the dynamics of leadership process. Walumbwa, Hartnell and Oke (in press) states that followers’ behavior, performance and their states can be positively
Professor Bordes got the cue from a study of management of marketing costs by Professor James Gulliton who described the marketing executive as a mixer of ingredients. The objective of marketing is to identify, anticipate and satisfy the customer needs in relation in relation to markets. Within the limitations given by the market situation, by the available resources and the general direction provided by the organization’s overall aims, there is a broad range of different activities suitable for achieving the organization’s goals. The organization or a firm can use a variety of marketing’ instruments’ in regard to its products or services, their pricing, their distribution or sale and their
All the Account like profit and loss A/C, Income and Expenditure A/C seen in Finance Department. Marketing Department Marketing Department is also important department in organization. The Market is a Place in which Organization can communicate with the customer by sale of their product in domestic as well as in international market. Without the Market Demand the company cannot survive long. International market increase price and demand of rice hichare operate by marketing department.