Advantages And Disadvantages Of CBA

Question One

1. Identify four advantages and four disadvantages of a decentralised structure in relation to CBA

 Advantages:

 Performance better than other banks

 Delegate more responsibilities and authority to individual bank managers

 Bank presidents have significant autonomy in determining how each bank will operate

 Developed individual marketing campaign

 Disadvantages:

 Sometimes fail to notify other banks and executive office of these changes on these campaign

 Overlapping information

 Causes confusion and frustration

 Increase in operating cost, specifically expenditures

2. Evaluate whether the proposed structure is strategically beneficial to CBA

The proposed structure is to make the structure more centralised, reduce

It will make business runs far smoother in the meantime. However it should also be considered the factor of timely respond for the problem that might surface later on and how this will affect the business in the long run. The company maintained a good reputation for a really long time now using a decentralised approach of management. A possible alternative to this is to maintain the decentralised management, at the same time communications should be improved. Another way to improve the lacking in a decentralised management is to clearly define the outline or job scopes and responsibility of each employees in the

It is a differentiation approach because it is the first in its field. Differentiation is an approach of business to make a line of product that is different than what is already existing in the market. Product differentiation is to attract buyers to choose the product instead of what is already there in the market. In this case, Global Computers attract buyers with their new software package.

c) Phadi Pharmaceuticals obviously uses the low cost approach in order to attract costumer and buyers. The reason being that they have been asked to provide a store brand roll on sunscreen that will be sold at discount retail stores. This just shows that a product differentiator is not at play here, but instead the low- cost approach. Instead of inventing new and improved formula of sunscreen, they instead provide a sunscreen at really low price.

d) Developing a special line of gourmet pasta sauce is definitely a product differentiator because there is no similar products in the market yet. Hence a special pasta sauce is what will capture the attention of consumers. Morelle Deli is taking the differentiator approach by adding sundried tomatoes, truffle oil and