When people vote to elect leaders they often rely on the mass media to persuade them, which sometimes the politicians and media take advantage of this fact. Media can reach out to people by radio, advertising, mailing, pamphlets, television most often these days’ social media. A large amount of money is spent by politicians on media when they are campaigning, just to persuade voters who are unsure. Some politicians use television commercials and sometimes newspaper advertisements to point out the negatives in the opposition party while presenting themselves better. Another way media can influence politics is by deciding what news should be delivered to the people therefore, they chose stories that are most sensational and interesting for the people to hear and ones that can lift their ratings.
As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality. Firstly, social media is an immediate free platform for sharing information between voters and politicians. Social media such as Twitter and Youtube allows candidates to exposure their values and beliefs. Voters can a lot of
Indeed, politicians rely on media to communicate their message. During elections, it is the media’s job to gather all the information they can on a candidate or every variety of information that can produce the news. Truly, the media is extremely powerful since they can either support a candidate by giving them an image boost or it can be the other way around. In addition, the media is a powerful tool that can be used to an advantage by the candidate. Information is presented through various media and the public can generally select to read, listen, view or disregard the material offered.
The Internet is being used by millions of people at this moment. Therefore, these technologies have led to a paradigm shift in the way that communication happens. Social Media can be defined as the collection of tools and online spaces available to help
Social media greatly contributes to the successes of the business, as most of potential consumers, partners and always does social media search before decision-making. Social media positions and communicates the higher learning institutions products to the key stakeholders with immediate spreads effects. With the same aspect competitors may A study by Hajli (2014) on the influence of social media found that, Social media consumers creates content review and recommendations that offers valuable contribution on others decision -making. They also provide opportunities for business to become more attractive worldwide. On the same view social media platform is the critical tool toward the creation of social support since it empowers customers
Compared to traditional media, social media has the advantages of being low-cost, fast and interactive, and has been employed by NGOs as a cost-effective means of social mobilization. (Guo and Saxton, 2014). The internet has sped up the process of issue emergence and the aggregation of opinions. According to Ferrera and Yang (2005), individuals are more likely to adopt positive or negative emotions which they see overly expressed in their social network. Through direct interaction with the social media users, NGOs directly control the representation of the issues and are able to pass on meaning immediately.
From 70% of local government whom use social media, they are still use it not as eficcient as possible, but tend to underutilized it (Graham and Avery, 2013; 13). Moreover, their study found that their social media use, did not represent engagement with their stakeholder. This study has proven that the use of social media, which is expected to increase public participation and enhance the reputation of the local government, is still demanding. Therefore,in this globalized world where internet is becoming essential tool in communication strategy,local government may be left behind . The need of social media in public relations activity is a must have.
Public relations professionals works with the media, act as the communication intersection between organizations and their public and provide the communication support that an organization need to achieve its mission or achieve the objective of the company. Public relations is a tool of management like marketing, production and finance. It is investing and creating assets for an organization which is finally reflected in improved performance, profitability and growth. Public relations is the key component of marketing. the definition conveys the vital fact that the essence is mutual accommodation, rather than one sided imposition of a view point.
Social media can also bring progressive social change in a contemporary society to solve social problems. The only problem is that if billions of people are using social media but still there are lots of issues which are uncover and people don’t even want to discuss them. Social media is a very effective tool to change the perception of the society if used to raise these issues in a right way. Raise your voice against those issues which are overpowering us. In country like India we can freely share our thoughts on Facebook, twitter and many other social networking sites which do affect people’s perception so can we start using social media more and more for the social cause.