His matrix is concerned with product and market, which results in four growth strategies. These include market penetration, market development, product development and diversification strategies. This model accordingly, is useful in identifying
She then completed her master’s degree at the University of Chicago in genetics and zoology at the age of twenty-two. She graduated in 1960 with her MS in genetics and biology from the University of Wisconsin after studying under Hans Ris and Walter Plaut. Margulis then pursued research at the University of California under the zoologist Max Alfert. In 1962, while she was still studying at the University of California, she was offered a research associateship, as well as a lectureship at Brandeis University in Massachusetts. It was while working there that she obtained her PhD from the University of California in 1965.
Media-education is an essential part of the processes of socialization in new and old generations. Media is important and sophisticated technical devices of communication that act in many spheres of social life, generating new ways to perceive reality, to learn, to produce and to diffuse knowledge and information. McLuhan, was the first one to analyze media, and according to his
We can say that it is some kind of adaption to the market. Company changes or modify its products according customer needs. This is very important for attracting new customers. Last strategy is diversification. Diversification comprises of the association altering the qualities of the item and focusing on another business.
Also, tying the theory to agenda setting, if the individual is so dependent on the media for information, the media will have much more influence and power over the individual making it easy for the media to agenda set. Therefore, the individual may easily fall victim to media Agenda Setting. The theory is based on some assumptions and statements which are: A proposal that there's an integral relationship among audiences, media and the larger social system. Media Dependency theory predicts that an individual depends on media information to meet certain needs and achieve certain goals, same as uses-and-gratifications theory. However, you do not depend on all media
It means any processes, functions and decisions which may lead to a new identity and has three major dimensions as innovation, risk acceptance and leadership. (Aykol & Yener, 2008: 232). Innovation means any interests of population and supporting from new ideas and innovative processes and leaving technology and fixed functions. Risk acceptance means any powerful functions like investment in new and unknown markets, more obligations for investments with unknown consequences and/or borrowing more than usual. Leadership means any search for finding new chances and future viewpoints which may lead to introduce of new products prior than competitors.
Additionally, if opinions are censored, it could cause a situation where certain groups are targeted, and only a select few are actually able to publish and show their opinion to the public. People with minority opinions would be affected at a greater rate than the popular opinion as well, thus affirming the same beliefs without ever challenging them. This could be
DoI theory suggests four ‘main elements’ of behaviour change: innovation, communication channels, time and social systems. According to Rogers (cited in Morris et al., 2012:14) diffusion is a process in which an innovation is communicated through certain channels over time among members of a social system. It is a special type of communication in that the messages are concerned with new ideas (Rimer and Glanz, 2005). According to DoI theory, behaviour will change more rapidly if innovations are perceived as being better than previous options (relative advantage) and constant with the existing values, experiences and needs of potential adopters (compatibility), if they are easy to understand (complexity), testable via limited trials (trialability) and their results are visible (observability) (Rimer and Glanz,
One of the most common factors is communication technology. Communication technology itself is developing and changing by time. And in this report, we are going to talk about communication effects on culture, both positive and negative effects. And also give an explanation and examples of the technologies that are used for communication. What is Communication Technology In the beginning Communication is the transmission of information or the act of interaction between two people or more.
Sexual violence, bullying and so on is not a good thing that should we followed especially by young generation in this century. They are more likely to be pleased by what they saw, especially that shown by the media. Because of that, the media should play very important role to prevent these things from getting worse. Media should observe and study the benefits of using media to spread the information towards society. As a media roles, they should block and filtered the content of any media tools especially television.