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Attitude Development Case Study

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OB assignment Attitude Development and Perceptions An attitude is a tendency of an individual to respond positively or negatively towards a certain idea, object, person, or situation. An individual’s choice of action, and responses to challenges, incentives, and rewards are influenced by his or her attitude. Four major components of attitude are affective which is the emotions or feelings, cognitive which is the belief or opinions held consciously, conative which is the inclination for action, and evaluative which is the positive or negative response to stimuli. Perceptions of an individual is the process by which the individual translate his or her sensory impressions into a coherent and unified view of the world around them. Perception is equated with reality for most practical purposes and guides human behaviour in general although the information is incomplete and unverified. An individual’s …show more content…

Kalanick causes tumult to the company, Uber, the company still trying to reform itself in order to roll out some changes to its ride-hailing app. This situation shows how positive the perception of the company, Uber, has towards its future. Although the company is facing a lot of challenges from the resignation of Mr. Kalanick, but it still shows positive attitude towards the challenges and overcome it by reforming itself. Therefore, it is important to development a positive attitude in life by practicing to have a positive perception. The importance of attitude development is that attitude can impact overall performance. Besides, an individual can overcome every obstacle by developing the right attitude. When an individual has the wrong attitude, it is hard in getting them to fit into the organization. Due to the individual having the wrong attitude, they will have different perception towards the organization. They might clash with the culture of the organization, disrupt teamwork, causing unrest and impacting overall

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