Crisis Management Strategy: The Four-Phase Theory Of Conflict Management

In the Fig: 2.6 above named The Four-Phase Crisis Management Strategy serves as vital building block in any attempt to come up with a holistic theory of conflict management, because conflict at any stage or level needs to be properly managed in human existence. It also comprises of important variables such as: issues management, planning-prevention, crisis and post -crisis period. These variables are discussed as follows:

1) Issue Management Aspect: This enlightens one on the relevance of scanning the environment or to seek an issue that may likely affect it in the near future. It collects data on potential troublesome issues, evaluates them, as well as develops a communication strategy and concentrates its efforts on preventing a crisis

He made one to know that the bottom-line in effective crisis management is the ability to take effective control and planning for a crisis, and it is the key to corporate survival. He also shows that effective communication has been proven by research and experience to be at the heart or centre of effective crisis management. He further asserts that the best antidote in crisis management techniques is consistent and persistent communication. With consistent communication and thoughtful planning, one is better prepared to counter crisis

In other words, it is the working together of two or more people, organisations or things especially when the result is greater than the sum of their individual effects or capabilities. The public relations synergistic communication strategies can be used in groups as their management principles. They are guided by the principle that the whole is greater than its various parts and units. It prompts its communication to be selfless, empathetic, less defensive, less judgmental and or legalistic and be more caring, friendly, altruistic and