Four Seasons Global Values

This case study is about the success story of Four Seasons in its endeavor in Paris France. It also pens down the various challenges faced by the management in the new country and analyse the techniques implied by the management to successfully manage the differences between culture of France and global culture of the Four Seasons. It explains how Four Seasons was able to penetrate France and its diverse market by adopting the French culture alongside retaining its international standards. Four Seasons is a Canadian luxury hotels chain, which adjusted itself in Paris where it had to adapt to a huge cultural difference.

By understanding how Four Seasons created its local image while maintaining its global repute, it can be learnt that adaptation

Such adaptations were essential to ensure success in the French market but to maintain corporate culture and international standards were also indispensable for the management in order to keep its global repute.

3.2 Preserving the Heritage

French people are known to be prideful in their historical landmarks and architectures; therefore, it would be difficult for Four Seasons to introduce global standards of modern structure in the George V Hotel while simultaneously preserving its historical value as French heritage.

The George V Hotel was also known as Palace and was famous for its grand design, historical structure and luxurious status. This historical significance of the hotel to the native people pushed the management of Four Seasons to have respect for the building in its renovation. The management responded well to this task and took momentous steps to preserve the cultural, structural and architectural heritage of the George V Palace. According to Rochon, he would like guests re-discovering the hotel to think that he had not changed a thing and, at the same time, to notice how much better they felt within its walls” (Hallowell,