Four Types Of Competition In Marketing
INTRODUCTION
In marketing, there are four types of competition; horizontal competition, intertype competition, vertical competition and lastly system competition. In this work, we discuss them briefly alongside practical examples of each. With the level of advanced technology, we explain various reasons why customers expect more choices and flexibilities as to how products and services are made available to them.
At the end of the work we also explain why distribution is of vital importance to the organization, why it should be an integral part of its strategic plans and also at what level are the strategic planning made.
QUESTION 1.1
Types of competition
Dictionaries of marketing terms, defines channel competition as the effort by the marketers within a channel of distribution, or by channels as a whole, to dominate over others.
The four types of competition visualized are horizontal competition, intertype competition, and vertical competition and channel system competition
• Horizontal competition
This is explained to be a competition between firms of the same type. For example, a supermarket versus another supermarket or an energy drink company with energy drinks company (monster energy vs. Powerade zero).
This type of competition is the most visible and often discussed type of competition. Economy theory states that many cases of competition deals with the horizontal form, even though it involves manufacturers rather than wholesalers and it is often
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