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What Are The Four Types Of Advertising Goals

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Advertising program:
Advertising: is an effective way for raising profits by spreading and introducing a specific product on target customers.
Determining goals for advertising; helps in knowing which market is the most appropriate and putting a strategy for the market.
There are four types of advertising goals: (koller, 2012)
 Informative advertising:
Its purpose is to inform the target customers about the new characteristics of product or explaining a product and promote them to buy the product.
 Persuasive advertising:
Its purpose is to connect the product to other competing product and show the difference between both products to convince the target customer with your product; showing customers that you are the best.
 Reminder advertising: …show more content…

• Egypt innovate is the company, which will support our product; as this company always support new innovations and entrepreneurs in Egypt and helps inventors to make appointments with Egyptian business men. (egyptinnovate, n.d.)
• Adidas for sportive wear; it will be another sponsor for jet pack; as sportive wear will be more suitable than other types of clothes; as it facilitates the movement and more comfort.

Seven methods for entering international markets: (learn marketing, n.d.)
 Direct export: It is manufacturing the product in the home country and then export it to abroad
 Indirect export: It is giving the responsibility to an intermediator; to sell the product outside of the country.
 Licensing: The producers are paying money for governments to give them a licence for the company to produce their product in the foreign country.
 Franchising: Someone; who is called franchisor is giving another one who is called franchisee the availability to sell the franchisor’s products in foreign country. But the franchisor still has the authority and everything is under his

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