Innovation: A Case Study

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Innovation
The chapter of Innovation aims to give an explanation of the phenomenon of innovation. Firstly, the term of innovation is defined. Then, classifications of innovation are discussed. Finally, the chapter ends with a short discussion regarding innovation. Usually innovations break into the companies from different sources and by different means. Moreover, an innovation might be discovered unintentionally, by accident (Novickis, Mitasiunas, Rikure, Jurenoks, 2011). However, as a rule, those cutting-edge and innovative concepts require big impact and are the result of hard work (Bisgaard, Høgenhaven, 2010). Nowadays, innovation is thought to be a vital and essential condition that ensures companies sustainability, growth and competitiveness. …show more content…

There are distinguished the following four types of innovation: product or service innovations; process innovations; marketing innovations and organizational innovations (Novickis, Mitasiunas, Rikure, Jurenoks, 2011). Accordingly, there are distinguished three degrees of novelty that are: new to the firm, new to the market and new to the world (Novickis, Mitasiunas, Rikure, Jurenoks, 2011). Finally, there are also three types of innovation nature identified: incremental, radical, disruptive (Novickis, Mitasiunas, Rikure, Jurenoks, 2011). This research is based on organizational innovation for this reason it is important to explain the term. Organizational innovation is differentiated into structural organizational innovations and procedural organizational innovations (Armbruster, Bikfalvi, Kinkel, Lay, …show more content…

According to the authors, intra-organizational innovations take place within the boundaries of an organization or company. In contrast, inter-organizational innovations are not limited by the borders they are rather associated with novel organizational structures and procedures beyond a company’s boundaries (Armbruster, Bikfalvi, Kinkel, Lay, 2008). The latter consist of, for instance, R&D cooperation with customers, supply chain management practices with suppliers or other external structures or procedures (Armbruster, Bikfalvi, Kinkel, Lay, 2008). Thus, intra-organizational innovations can involve certain departments, functions or can influence companies overall structure and strategy (Armbruster, Bikfalvi, Kinkel, Lay,

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