Franchisee In The Philippines Case Study

In the Philippines, every franchise system revolves around the quality of its franchisees or franchisor and their personal decisions that they make with respect to their work. ( for example, their intention to remain with the franchise and their management decisions.) The attitudes of a franchisee towards their work play a significant role in their decision-making. Franchisee work attitudes and their antecedent and consequences are therefore a vital area of the study.

The reason behind this extensive study is to understand the correlates and possible consequences of a service satisfaction better to the consumer and the brand’s reputation. A few studies have comprehensively analysed service satisfaction and possible consequences

with the test that was made and to avoid disbanding a certain franchisee, they need to monitor and train the franchisee. This will help the capital of a certain brand increase and for the disbanding of franchisee will go down to 0. Monitoring and control in cost and in services also can increase the capital of the franchisor, because franchisor penetrates into more distant territories. In this franchisee are to use the STP to maintain the brand name and the capital of the

King, D. Grace & S.Weaven 2013)

This table shows the model of developing a brand champion in the perspective of the franchisee

Conceptual Framework

As stated in the introduction, The research literatures is becoming broader and quite limitless as there is a growing interest in the Marketing field.

Problem of the Statement

The research will focus on how consistent are the franchisees’ and franchisor to a certain brand. It seeks answer to the following

1. How should the franchisee maintain the services and culture that was introduced by the main?

2. How does the franchisor make sure that the brand name of Moon leaf preserve its good name?

3. What would happen if Moon leaf did not franchise?

Research Objectives

This research seeks to answer the Comparative between franchisee and franchisor through the consumer's satisfaction competitiveness.

Hypothesis

H1. Before they approve the franchise, the franchisor conducts an evaluation. With the evaluation that was conducted the franchisor will know if the franchisee adopts the culture and if the services are the same as the main.

H2. They may have to update every comments and suggestions of the customers. If there are any bad comments they will act on