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Fred Harvey's Just Like Starbucks Essay

416 Words2 Pages

Americans, the company had to stay focused on its main goal – to provide a high-quality food service for those traveling and living in the West.
By doing this, the company would not have lost in a wave of permanently emerging new hotels, bookshops, and etc. In other words, the right choice for the company was to keep its business within a niche it had once created. There is no doubt that the business was not focused on a single service and this lack of focus did not allow the company to deal with hardships on a required level.
The most important aspect the company disregarded was that after the World War I more people began to travel by car instead of using trains as their main kind of transport. In order to keep its popularity, Fred Harvey’s …show more content…

The story of this company can definitely be a telling example of how a legendary and innovative business may lose its position by not paying attention to the changes happening on the market and shifts of consumer’s expectations and needs associated with that.
As a conclusion to all the above, I would like to point out that I firmly believe that the company could have been saved if given a team of marketing experts in the moment of major changes on the market. Building a new marketing strategy based on a market-orientation and product differentiation would definitely become in use. Nevertheless, Fred Harvey did leave a tract in history by becoming ‘the first chain of everything’, changing public’s attitude to a position of women on a labor market, making a significant contribution into a popularization of traveling, and introducing America to the Americans. Thus, the story of this company can definitely be a good case study for those interested in marketing and hospitality

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