Freight Forwarder Case Study

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3. Among other things an exporter or importer could mitigate such problems is by choosing an efficient freight forwarder for the inbound and outbound logistics. Explain the criteria of choosing a good freight forwarder. (8 marks) The criteria of choosing a good freight forwarder is the freight forwarder must be experience. As an experience freight forwarder company will offer a scope of freight forwarding services to meet all the customer’s needs in shipping out the goods and other logistic service that they require. Years of experience from the freight forwarder company means that the freight forwarder can used their network of carriers to interface the customer’s freight with their air and ground accomplices. This will simultaneously help the customer to save their time and money in the process. It also indicates that the customer shipping needs will be handled with cares and the process can be more smoothly as they have already dealt before with different customs issues, strikes and shutdowns (“Top 5 Tips for Choosing a Freight Forwarder”, n.d). Besides, the freight forwarder must have the industry certifications because industry certifications can guarantee qualified…show more content…
A reliable forwarders should be on time, responsive, flexible and proactive because order fulfilment is always the top issue among the customer instead of cost (“5 Things to Look For When Selecting a Freight Forwarder”,2015). As currently, the customers always wants the freight to be picked up and delivered on time and in good condition. This is because the logistic industry now is very competitive, the customer afraid that if they cannot meet the needs of their own customer, their customer may stop using their service. Hence, they want to ensure that the forwarder that they hire is reliable and helpful to them, so that they can maintain their customer to used their
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