L Oreal Company Matrix Structure

Section A

The L’Oréal group is a French cosmetics and beauty company which is the leading company of the beauty products. According to Fast Company (2014), L’Oréal was founded on 30th July 1990 by Eugene Shueller. They always produce the most advanced products accessible to both the genders. The ambassadors embody a positive beauty ideal summed up in the legendary signature: “Because you’re worth it.” (L’Oréal, n.d.). They produce make-up, skincare, haircare, hair styling, hair color and men’s expert products.

L’Oréal (n.d.) states that they have their retail stores in 130 countries on 5 continents which sells four different types of products ranging from consumer, professional, luxury and cosmetics items. Perakis-Valat, A. (2016), the president

According to Business Dictionary (n.d.), matrix is an organizational structure with horizontal flow of skill and information to manage large projects or product development which draws employees from different departments to a team without removing them from their respective positions for a project. Employed by both function and product, the structure allows different product categories to be seen according to the corresponding provisions of various departments of power and responsibility in L’Oréal (Blabla Writing, n.d.). This structure shares technologies, improves coordination with the rest of the departments and allows information to pass quickly to get effective feedbacks (Uk essays, 2003). This structure allows direct contact between local managers of L’Oréal and the consumers to meet challengers of competitors or potential competitors (Blabla Writing, n.d.). Chimoriya, B (2015) states that the main responsibility of the project manager of matrix structure is to maintain coordination among interrelated factors of a project and communicate with horizontal and vertical authorities to achieve control and coordination. Similarly, functional managers are accountable to provide technical and administrative guidance to projects which leads to a better control over regular operation. The supervisors

Firstly, the company has a Research and Innovation department. The principle of “beauty is above all scientific adventure” is reflected on the role played by research and innovation division, where employees team up to visualize and create products for tomorrow (L’Oréal, n.d.). Secondly, the Operation department employee a large pool of approximately 18,000 workers to develop, manufacture and supply the products (L’Oréal, n.d.). L’Oréal n.d., also states that they are organized in a way which promotes collaboration with Research and Marketing teams for effective innovation. The employees work in a dynamic environment which allows them to acquire various skills and expertise to enable them to achieve development and customer service ambitions (L’Oréal, n.d.). Thirdly, the Human Resource department plays a major role in the company’s growth. The team must reconcile factors of helping employees chose right career path while supporting the business goal (L’Oréal, n.d.) Supporting L’Oréal’s managers worldwide, the team’s mission is to appeal, recognize, select, grow and reward the best in all the group’s business units and divisions (L’Oréal, n.d.). Lastly, is the production department responsible to manufacture high quality products. L’Oréal n.d., states that they cover all lines of cosmetics head to toe by divisions that have expertise in their own distribution