Business Strategy Case Study: Fried Chicken
• Products or services to be offered
Fried Chicken is the product that we are going to offer in the market. We are selling 1 fried chicken for $2.00 [including GST]. Our Fried Chicken business will focus to provide the most value and utility to our target by placing our business in the budget choice for families. This business is different from our competitors because a business that sells fast-food usually sells their chicken competitively. It is very often happened because one competitor changing the price and therefore others will either follow the price or set prices within a comparable range. However, there are a few vendors who went bankrupt because they are not able to manage well their sales volume or profit margins. Therefore because our business has just recently opened, it is safer to position our business as a budget choice. Moreover, service is also one of the
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Cited in (Entrepreneur, 2015). Fried chicken is generally consumed by all ages. However, in this case our company will be focusing on three targets:
1.
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Start-up capital that we are going to invest is about AUS$50,000. The building of our company is located near the city center where it is a good opportunity to attract more buyers or even tourists. Moreover, our main targets are families with children, young adults with standard income and college or university students. Following projections, our Fried Chicken company will grow about 45% over the first five years. This business will definitely placed the top spot in the market because of the modern technology that will be used and the service that will be improved to satisfy the customer. Last but not least, take this exciting opportunity to get in on the ground floor of a company with unlimited growth
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