Fried Rice Case Study
CHAPTER 1 EXECUTIVE SUMMARY Watta Rice’s main value proposition stands upon providing comfort meal that our proposed concept of mixed fried rice will be having for the market. There’s a lot of ventures around Manila that does already being handled and implemented by other business owners, but the concept that we are proposing has this expanded type of mixed fried rice where they are able to experience a variety of viand to be mixed on their fried rice. A specialty of viand from different countries that we are able to gather and try some of them as we conducted our sample product and beta test. Mostly, the sample products that we’ve already tried are mixed with Filipino recipes and some other recipes from other countries, and these are Bicol …show more content…
Our product solves the problem of students who want different varieties in their rice meals. Our rice meals have different taste than the regular fried rice. We mix variety of different recipes in our meals from different countries that can give exquisite taste to our customers. Our target market is students from University of Santo Tomas (UST), Far Eastern University (FEU) and some passersby. They are our target market because when we segmented the market we conclude that in age 16-24 are most likely to eat rice meals. The consumer behavior is that they eat rice meals at least three times a day. Also, as students they are likely to spend at least 50 pesos for their lunch because they have limited allowances. Our potential target market is the population around our location which is in Padre Campa street near KFC in Morayta. The population around it will be the users because almost all Filipino people eat rice every day. Our triers would be students and passerby in our location. Our price will be slightly higher than most sellers of fried rice. Our price will be costing P50-P70. Our product has different taste than the average fried rice sellers so our customers can gain more satisfaction in our product and they can taste different flavors from our business. As fellow students, we can gain relationship towards our target market because we can relate to them and we can build trust towards them so they can become regular customers. Our channels of distribution for our product would be direct selling and delivery of our
Tamir Rice Case Study
808 Words | 4 PagesHow would you feel if your child waa killed while playing in the park with a toy gun ? November 23, 2014 Tamir Rice another young African American male was killed by the police just like all the others killed by the police. In this case there are many ways to show that the case was unjustified. In the case there is a video on youtube and the internet named " Tamir Rice 's Shooting " showing that the policemen shooting Tamir and handcuffing his sister so she couldn 't get to him. Also shows the police officer ignorimg proper procedure and showing them pull up recklessly and shooting Tamir.
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Microwave Oven Case Study
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Case Study Of Jollibee
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Sisig Case Study
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Sushi Restaurant Observation Essay
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Mcdonald's Market Segmentation
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Samsung Target Market Analysis
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Willdy's Waffles Marketing Strategy
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