Fried Rice Market Analysis

Market Synopsis The markets we have identified are the High school, Senior High school and College level. Considering that they’re eating mixed fried rice, In segmenting the target market, we used their age as an instrument to segment our market; the optimal age we target is Ages: 16-22 years old, and their identity of their Socio-Economic Classification is mostly Upper Class C, and gender Male and Female. Majority of our market Occupation are student; these student are either from University of Santo Tomas and Far Eastern University. The behavior is that they prefer dining in the said place they desire to eat in, like cheap product, and fast delivery of the product. Our Key Results Area are our gimmicks and relation with our customers, and

The Business is about mixed fried rice, so they tend to expect must from the rice and would like to have that nice stirred fried rice. The common request and concern of a customer is to have well-cooked fried rice, combined with a certain viand and having a good ratio between the viand and the rice mixed together. The group started with a beta test and went straight to our department chair, Sir Noel Aban, his main concern like everybody else was the rice being to oily but he told us and the other respondents that the product is great. And the group conducted another beta test with Sir Aban as the main respondent, surprisingly the second beta test was a success again, plus having new respondents and new comments like “this flavor is new to the market, you could sell these” but still having the same problem with the rice. The third beta test happened on the “Thomasian Welcome Walk”, targeting the freshmen, they all approved that the product met their quality expectations, including the rice being cooked nicely. The customer can expect a Mixed Fried Rice having a perfectly cooked rice, right proportion of viand, good tasting, and a nicely heated