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Frito Lay Essay

235 Words1 Page

The Frito-Lay Company is a leading manufacturer and distributor of snacks in America. Frito-Lay is a worldwide leader in the food industry, specifically the snacking industry that is highly competitive; recognized brands include Lay’s and Ruffles potato chips, Fritos, Doritos, Tostitos, and Santitas tortilla chips, Cheetos cheese-flavored snacks, and Rold Gold pretzels among others (Kerin & Peterson, 2009). This marketing program has to be escorted with the aggressive publicity campaign, graphic and tv advertisement would make consumers aware of the new variety and prompt them to purchase the product, try it, like it, and continue to purchase it. Aggressive advertising, promotions, and price strategies

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