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Frontline Frank Lunz Analysis

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Frank Luntz, a political consultant, and Thomas Jefferson had two completely different views on the emotions and intellect of the citizens of our country. Frank Luntz believes that emotion is far more important than intellect. In an interview with Frontline, Luntz stated that the voters are more likely to respond to passion more than intellect and that one can change how the voters think, but one cannot change how they feel. Feelings are felt deeply and strongly on the inside while how someone thinks is on the outside. If candidates focus on how voters feel and try to understand how they feel, they have a much stronger chance of gaining more votes. Frank Luntz strongly believes that humans are driven by emotion and that emotions

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