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Full Service Restaurants In Canada

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Two external sources of secondary data were investigated during research: “Full Service Restaurants in Canada”, - Euromonitor International, November 2013. “2014 Canadian Chain Restaurant Industry Review”, - CE Capital Franchise Finance, NPD Group, FS Strategy. After investigating and analyzing of obtained sources briefly summary was prepared. This summary includes the most relevant information, that can be used for Deliverable 3 of Comprehensive Case. Summarized industry information consists of: The whole Full Service Restaurants real sales have returned to pre-recession level. At the same time real sales of Quick Service Restaurants have reached more significant increase. The restaurant chain is situated in Ontario province, which has …show more content…

According to the experts’ forecasts industry sales won’t have increase more than 2,5% as well as traffic. That’s why to increase revenue average cheque need to be increased. Due to declining in household income, the foodservice sales declined as well. So now each consumer makes a decision about visiting restaurant mostly on basis of added value and price factors. Most of agricultural products have increased in price at a rate greater than the inflation. The University of Guelph’s Food Price Index 2014 forecasts that overall retail food prices will increase by 0.3% to 2.6% with the greatest increase seen for fish and seafood (3.0% to 5.0%). All this will have significant influence on the operational expenditures. Sales through full-service restaurants have been increased twice more than number of the outlets, that proves possibility to receive higher revenue not only because of chain building. North American restaurants still have the highest value share in the full-service restaurant environment in Canada. Chained restaurants are stronger than independent

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