Fun Pack Marketing Plan
• Fiesta Period:
To make a habit among the children to be familiar with our Fun Pack so that whenever they buy juice the name Fun Pack will come to their mind.
• Direct promotion and selling:
In summer time, juice will be in huge demand; AMCE Smoothies can point out these places and go for direct selling especially nearby schools, beaches, resorts …etc.
• BTL (Below the line)
I. House of Billiards, Gym and sports championships sponsorship.
II. Children’s magazine.
III. Family magazine especially related to women to promote family packs.
IV. Christmas days and new year
V. Special events.
School Puppet Show:
The schools should be selected. The main objective is to create awareness of ACME juice products among the school students by creating
…show more content…
The reasons beyond that matter can be summarized as follows:
1- Most of fresh juices have similar taste
2- The children might not be able to buy the juice in case it is so expensive or even more than their school daily pocket money provided by their families
3- If there is affordable price as it was mentioned previously in Swot analysis, the ACME Smoothies can gain more revenue and the company brand will be familiar and that can assist the company in the future to be franchised internationally, which can create huge revenue for the company.
4- The company product is new, so the management should be aware of customer reaction if the price is so high
5- To deal with the majority of people, the ACME Smoothies should be able to give the price to be acceptable by most of society social classes in particular the product should be sold in the cities and semi urban areas.
6- The company should go along with the life style of the people because their lifestyle with present trend is so important nowadays. Additionally, the consumer looks always what are fits the new life
…show more content…
Now, people understand that fresh juice is a healthy beverage in their daily diet.
The young generation is more inclined towards drinks, which may be a result of western cultural invasion, but is good for health. The use of juices as an important beverage has become a lifestyle and a matter of class. Therefore, products that consumers perceive, buy and use are equally important to them as well as to the companies providing it.
The main purpose of the report is to find out and analyze the current market scenario and marketing plan of the portfolio - ACME Smoothies UK.
UK local market is well aware of the branding in products, but with this report we would be able to find out their perception about the beverage products.
This report is very important from the company’s perspective; enable the company to understand the market from different sides. Juices in the competition market are getting intense with foreign players already playing a key role to shape the perception and choices of the consumers.
The specific objectives of this report are as follows:
• To analyze the current market and compare the market
Jamba Juice Mission Statement
160 Words | 1 PagesIn 2012 Jamba announced plans to “re-concept” existing stores in selected markets with a fresh-squeezed juice emphasis; this idea will address the competition since Starbucks and Juice
Why Has Loblaw's Strategy Been Successful?
790 Words | 4 PagesThe price of raw materials is high with low consumer switching cost. However, the increasing demand for healthy and organic food is creating openings for smaller competitors to enter and hide from the pricing
Money And Happiness In Purple Hibiscus
983 Words | 4 PagesFinally I tried to use complex structures like one might see in as higher level publication such as Jet set with sentences like “money and social position are good opportunities we have for happiness” and “they have to show to the rest of the world their power and perfection” . Using these elements I feel I reached my purpose set out in the task. This task addresses the theme of Happiness, money and social position . For this task I chose monthly magazine because I felt that in this
Nt1330 Unit 4
662 Words | 3 PagesI learnt about the various channels available in the distribution landscape and how the shelf space offered by an established retailer has become an important commodity to compete for (Arnese et al., 2014). It is for this reason, our proposal to the distilleries was to initially target the HoReCa i.e. 120K bars, pubs, restaurants & hotels in the UK which are responsible for more than 35% on-trade consumption in the UK (IAS, 2017). However, the illustration of this piece of information could have been improved in the group
Swot Analysis Of Trader Joe's
1012 Words | 5 PagesTRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
Swot Analysis Of Jamba Juice
387 Words | 2 PagesThreats: First and most importantly, there is a high threat of consumers backward integrating and making their own smoothies. Second, other smoothie competitors could cut their prices or innovate new products and steal some of Jamba Juice’s market share. Third, potentially, raw material prices could unexpectedly increase due to a variety of environmental or business factors Fourth, fairly stagnant market demand and low barriers to entry could lead to new entrants entering and stealing market share. Fifth, the changing economy may leave consumers with less disposable income, which will result in a decline in the sales of Jamba Juice.
Jamba Juice Case Study Solution
962 Words | 4 PagesIn order to stay competitive they needed to find a way increase their profit. Jamba Juice only offered cold drinks, so in areas with cold seasons, such as New York, they lose money during the winter months. McDonald’s offered smoothies for about one dollar less than Jamba Juice and Starbucks was well known for their adult coffee beverages, which gave them an easy way to enter into a market for children who already came to the store with their parents. With their higher profit margins, large fast food companies could use smoothies as a loss leader and cause Jamba Juice to lose their footing. As McDonald’s began to market their smoothies, it became clear that they were seeing Jamba Juice as a rising
Maxis Marketing Strategy
1706 Words | 7 Pages2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.
Pepsico Political Factors
724 Words | 3 PagesThis service helps the school, educators and parents to promote healthy eating habits among school students. There are variety of products such as bottled waters, juices, sports drinks and low calories carbonated soft drinks available for the school to decide where and when to sell. PepsiCo supports sustainable packaging policy, whereby they strive to lessen harm caused to the environment but yet still meeting the cost and performance criteria expected from consumers and customers. For example of PepsiCo sustainable packaging policy involves recyling materials, minimizing post industrial waste and achieving a lower carbon footprint. PepsiCo is aware of the differences in culture worldwide.
Coca Cola Unstructured Problem
994 Words | 4 PagesTasting Success Article Page 95 Discussion Questions Question 1 Which decisions in this story could be considered unstructured problems? And structured problems? Structured problem Can be defined as a straightforward, familiar and easily defined issue, and it is easily solved by the eight step-by-step process Identify a Problem, Identify Decision Criteria, Allocate Weights to the Criteria, Develop Alternatives, Analyze Alternatives, Select an Alternative, Implement the Alternative and Evaluating Decision Effectiveness. The issue as described in the article is the orange juice production and it is considered as a structured problem, and the way it is produced, its mechanism is responsible for the production as it is based on Coca-Cola’s mixture
Coca Cola Product Differentiation Strategy
785 Words | 4 PagesThis aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
Swot Analysis Of Smoothie
743 Words | 3 PagesPORTER’S ANALYSIS New Entrants: In general, there are few barriers to entry in the smoothie industry, which would make this force very strong. • Economies of Scale: There are no considerable decreases in average costs as output increases. Smoothies are generally high margin products, which means that new companies could be profitable without having to sell too many products. • Capital Requirements: In the smoothie industry, there are few fixed assets that would need to be purchased in order to operate.
Factors Affecting Macro Environment
1022 Words | 5 PagesVadilal faces stiff competition from Amul and Mother Diary who are continuously introducing new products and offerings for their customers. Vadilal also faces one of the major threat from local players who sell the low priced products in market. Thus Vadilal faces great competition at national as well as regional level in the entire ice-cream
Nestle Milo Case Study
1047 Words | 5 PagesThe health food drinks market is highly competitive with various heavy players like GSK, Cadbury, Nestle, Heinz etc. The health food drinks market is divided into white beverages and brown beverages. Horlicks with 36.2 % market share leads 5500 crore health food drinks market. Bournvita is leader is brown beverage category followed by Boost. Nestle Milo a relative new entrant to the market was launched in India in 1996.
Lifebuoy Marketing Strategy
1447 Words | 6 PagesMARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with
More about Fun Pack Marketing Plan
Jamba Juice Mission Statement
160 Words | 1 PagesWhy Has Loblaw's Strategy Been Successful?
790 Words | 4 PagesMoney And Happiness In Purple Hibiscus
983 Words | 4 PagesNt1330 Unit 4
662 Words | 3 PagesSwot Analysis Of Trader Joe's
1012 Words | 5 PagesSwot Analysis Of Jamba Juice
387 Words | 2 PagesJamba Juice Case Study Solution
962 Words | 4 PagesMaxis Marketing Strategy
1706 Words | 7 PagesPepsico Political Factors
724 Words | 3 PagesCoca Cola Unstructured Problem
994 Words | 4 PagesCoca Cola Product Differentiation Strategy
785 Words | 4 PagesSwot Analysis Of Smoothie
743 Words | 3 PagesFactors Affecting Macro Environment
1022 Words | 5 PagesNestle Milo Case Study
1047 Words | 5 PagesLifebuoy Marketing Strategy
1447 Words | 6 Pages