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Mass Communication Essay

1321 Words6 Pages

2.0 Functions of Mass Communication The influence of mass media on the societies acts a constant part of our daily life. People depend on information and communication to keep linked to the world. There are five functions of mass communication that we use often. 2.1 Surveillance Surveillance refers to what happening around the world and delivers that information to the human society. The media has the responsibility of providing news and cover a wide variety of issues that are of some service to the society. It is the role of the media to create awareness by providing information on what is happening and of ways in which the tragedy can be faced. Surveillance functions can be further divided into two types. Warning or beware surveillance occurs …show more content…

Dominick (2009), p33 mentioned that the transmission of values is a subtle but nonetheless important function of the mass media. Media are the reflectors of society. They socialize people, especially children, and new-comers. Socialising refers to the way of life’s in somebody comes to adopt the behaviour and values of a grouping. The mass media portray our society, and by observance, listening, and reading, these people learn which are the important values. Moreover, value transmission via the mass media will aid the stableness of companionship. Common values and experiences are passed down to all members, thereby creating common bonds between them. Though this process, media help to shape our demeanour, behaviour, posture, and beliefs. The process of socialization brings people close and ties them into a single unity. In future, we learn how to become a member of our society or human society in a greater sense. Whenever a person reads the newspaper or watches television, the individual knows how people react to matters and what types of average and values they perceive on a particular …show more content…

For the example, Mass advertisement try to liaison the needs of a buyer with the production of sellers. Legislators in Washington will read their hometown papers to keep in sense of touch. An elector can through newspapers, TV, radio, and websites to know about the doing things from their elected officials. Another example of this gene linkage function is telethons that attempt to raise money for the treatment of certain diseases. Besides, there is another type of linkage are linked to the media when geographically separated chemical group that shares a common interest. The media coverage event and provided information as well as emotional linkage among listener, a viewer to helped foster a general feeling that they were part of a worldwide crusade. One obvious consequence that shows societal groups can be mobilized quickly when media perform in this. Other than that, individual with antisocial interests can be linked as easily as Civil War buffs thus media tending to terrorists and other extremist groups might prompt others in the same way so this linkage function may have negative

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