Functional Marketing Functions

739 Words3 Pages
LO1 Explain the role of marketing and how it interrelates with other functional units of an organization P1. Explain the key roles and responsibilities of the marketing function. Marketing is the process by which individuals and groups obtain what they need and want through exchange the values with others. Marketing is an important part of business which is more than selling and advertising. According to Gary Amstrong and Phillip Kotler, the marketer have to understand the marketplace and customer needs so that they can develop their products and services then gain profit from the customer. In case, the marketer brings the similar qualities of products compare with the marketing process. Marketing concepts is in the second step of marketing process. Marketing concept is the core function of Marketing Management Orientations. It contains the marketing strategies which affect the company’s products and target markets. The nature of Marketing Concept: Marketing concept is strategic marketing plan Marketing concept is designed for customer-driven strategy. Marketing concept focuses on the wants and needs of customer. Marketing concept is oriented by marketer and customers Marketing concept bases on the attributes of the company so that the marketer can choose the concept which suit the attributes best. To execute, marketer have to define the main purpose of business. That’s very important in making decision on which concept will be the most optimized one. Customer
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