Therefore the product attributes have to be more analysis to generating which potential way to market those product and the firm need to be differentiate their major technologic and market competitor. Such as the advantage of the product pricing, quality, functioning and benefit segmentation. Psychical product attributes are normally been search by customer perceive in between different product and brands. (Y.Datta, 1996). The concept of relate to the market and product it need to as a strategic analysis of marketing makes reference to the future situation of production and markets, which have guided the company a future path way.
So marketing is important because it is the key to success in the business. Through marketing we may store data, gathered information and analyzed the information to know customer needs and wants, to analyzed customer behavior, to know what’s on the heart of their markets. Through marketing we may select the target market, positioning the product in efficient and effective process. Marketing predict the prospect customer, potential buyer, future trends. Through marketing
The consumer is the most relevant element in marketing, to the orientations of marketing management, sales, production, and the consumer is the individual who ultimately uses or disposes of the product, the individual who buys or acquires the product. When defining the strategies of marketing must be taken into account the behaviour of both. Undoubtedly, marketing has been asked by the consumer in order to meet economic objectives, but in parallel the question arises for ethics in consumer research, a concept linked by Ekinci and Riley (2003) to social marketing, arguing that companies “must meet the needs and desires of their target markets in ways that preserve and increase the well-being of consumers and society as a whole”. According to
P3.1 Analyze the role of sales teams within marketing strategy. Your sales and marketing team has a substantial influence on the profitability of the business. You have to define roles that reflect the strengths of your products and assign responsibilities for achieving the sales performance required by the company. When your marketing strategy builds on the roles taken on by the members of your team, they can set achievable targets and take responsibility for meeting their objectives Market Segments The roles assumed by the members of your sales and marketing team depend on the products you offer and how you segment your markets. For example, if your products are highly technical, a
RefreshNow: Case Study Question 1 RefreshNow should consider the cost of product implementation; such may include the need for more in-house staff to support the implementation, which includes such activities as marketing and advertising. The company should also consider the competitive environment with a focus on their competitors, the competitors pricing strategies, their market share. Another significant factor the company should consider is the profit potential with a focus on the product’s potential impact on bottom-line revenue. Focus should not only be on the product itself but also on its potential to open more doors to new opportunities for revenue. Question 2 Solution Price per Unit $2 Variable Cost per Unit $1.9 Total Fixed Cost$40,000,000
Strategic implementation is crucial to a company’s success, addressing the who, where, when, and how to reach goals and objectives. A strategic implementation may include developing an organization having potential of making strategy successfully; disbursement of resources for strategic activities; rewarding policies for employees’ improvement; etc. The next step is to monitor the economy in general and the environment in which the company operates. This includes reviewing the competitive position of the organization. The purpose of this review is to ensure that the key factors for successful competition in the market can be discovered so that management can identify their strengths and weaknesses and strengths, and the weakness of the opponent.
Professor Bordes got the cue from a study of management of marketing costs by Professor James Gulliton who described the marketing executive as a mixer of ingredients. The objective of marketing is to identify, anticipate and satisfy the customer needs in relation in relation to markets. Within the limitations given by the market situation, by the available resources and the general direction provided by the organization’s overall aims, there is a broad range of different activities suitable for achieving the organization’s goals. The organization or a firm can use a variety of marketing’ instruments’ in regard to its products or services, their pricing, their distribution or sale and their
The role as marketer is to bring the product or service toward customers, they need to have a knowledge regarding the value of individual in making decision of buying a product or service. As marketer they need to recognize what is value system so that their can understanding their customer value for buying decision. The value image of the companies based on the way their offering and promote their product brand to consumer that can bring the awareness of the product or service and obedience to our product or service. Based on point of view psychological, the value has relationship with attributes that occur in product, attributes effect the effect of consumer, and personal value is increase by
Marketing procedure received by the organization relies on upon the objective business sector for the organization managements and items through the inside and out business sector examination and business sector division. Marketing main aim is to locate the purchaser conduct and promoting the items and managements to the potential client. Advertising management is management of marketing procedure which concentrates on the pragmatic utilization of promoting introduction, systems and techniques inside endeavors. Advertising management is the management of association. The Role of Marketing Managers are: Marketing Objectives: Marketing Manager as the prime key to advertising management dissect and set the target of the promoting which are in the line ups of the organization either which are fleeting and any long haul.