Integration is one of the important marketing operations that are used by CYFOR because it helps them in linking their marketing activities with the functions of the organisation on which the success of the company is highly dependent. While on the other hand, providing competitive advantage is another marketing operation that is used by CYFOR for promoting their brand. Marketing provides them opinion about the competitors’ approaches and strategies due to which they focus on gaining competitive advantage. This is done by offering products and services that are preferred by customer in lowest possible price. Moreover, managerial role of marketing is another marketing operation that is used by CYFOR for achieving
We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes. In marketing, customer relation is very important, since customers play the main role in achieving ones
P3.1 Analyze the role of sales teams within marketing strategy. Your sales and marketing team has a substantial influence on the profitability of the business. You have to define roles that reflect the strengths of your products and assign responsibilities for achieving the sales performance required by the company. When your marketing strategy builds on the roles taken on by the members of your team, they can set achievable targets and take responsibility for meeting their objectives Market Segments The roles assumed by the members of your sales and marketing team depend on the products you offer and how you segment your markets. For example, if your products are highly technical, a
1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
The need for promotion arises from the intensity of competition. Sellers must somehow attract customers' attention. Sales promotion is generally broken into two major categories: consumer-oriented and trade-oriented activities. The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy.
Communicating mean broadly, describing those offerings, as well as learning from customers. Next, delivering means getting those offerings to the consumer in a way that optimizes value. Then, exchanging means trading value for those offerings. (Tanner & Raymond, 2010) In the 4-P approach to marketing, it includes Product, Promotion, Place, and Price. Product means goods and services (creating offerings).
The Role of Marketing Managers are: Marketing Objectives: Marketing Manager as the prime key to advertising management dissect and set the target of the promoting which are in the line ups of the organization either which are fleeting and any long haul. Planning: Once the destinations are clear the following step is to arrange the things according to the goal to meet to make the item according to the client the item according to the client prerequisites and organization assets and Ideology. Arranging incorporates deals figure, promoting methodologies arrangement and marketing systems.
Marketing is an art to deliver messages and values added for products or services to the customer. Moreover, different messages should be delivered to different customers according to their needs. Thus, segmentation of customer in the market is requisite in order to fulfil customer needs and demand and to gain a competitive advantage over their competitor by satisfying the customer. In order to serve a particular segment of customer, identification of customer profile with its speciality characteristic is required to build a long-term relationship. The segmentation of market will lead a company to establish their brand and corporate image to the customer after targeting and positioning according to the specific portion of market.
What they wanted to know from this research was consumer preferences and habits, as well as the perceived competitive advantages that would impact pricing, size of product, and distribution. The questions that Ad-Lider wanted Sinergia to discover are qualitative marketing research questions
RefreshNow: Case Study Question 1 RefreshNow should consider the cost of product implementation; such may include the need for more in-house staff to support the implementation, which includes such activities as marketing and advertising. The company should also consider the competitive environment with a focus on their competitors, the competitors pricing strategies, their market share. Another significant factor the company should consider is the profit potential with a focus on the product’s potential impact on bottom-line revenue. Focus should not only be on the product itself but also on its potential to open more doors to new opportunities for revenue. Question 2 Solution Price per Unit $2 Variable Cost per Unit $1.9 Total Fixed Cost$40,000,000